Most of you may have heard or thought that it makes logical sense to go after -- programs or merchants that pay high commissions maybe $30 or more and not someone paying say $10. The reason is that you as an affiliate is doing the same amount of work to earn $30 per sale compared to $10. Here comes the "But".... how about if $30 product has much higher keyword competition than $10 one. And it may very well be, because more affs are going after bigger commissions. That may mean your net profit may be less in selling $30 product than a $10 product. Something to thing about when signing on to who to promote. I would start with keyword competition first and then make my mind what to sell and not necessarily how much are they paying.
look at the quality of the landing page, generally it takes as much effort to sale a $10 product as it is to sell a $40 product. The main thing that has got to be right is the landing page, .. also make sure that there are no sale leaks.
I disagree, EMO. A product with a $10 payout is more likely to be less expensive product - and, as a result, it will typically have a higher conversion rate. ---- Shameless plug: Promoting my product (Teaching Job Guide) that sells for $20 w/ 60% commission will earn you just over $10 a sale. Because it's priced low, and has a good sales page, it converts well and affiliates do well! There's still a lot of competition out there in my niche, but the product does well because of the low price - people won't hesistate - it's usually an impulsive buy. HOWEVER, someone selling a $50 product isn't likely to have as high of a conversion rate. And people won't buy it impulsively. They'll stew over it and think about it for awhile before purchasing. You can lose a lot of customers that way. --- In reality, there are pros and cons to both high priced and low priced items. Rather than focus on price, look at conversion rate... look at gravity... look at the quality of the sales page... and look at whether or not it is a product that YOU would buy for yourself.
It's a commonly held myth that both are as easy to promote as the other. Higher ticket products require better/more pre-sell compared to lower ticket ones.
So if I'm starting out, would I consider lower or higher? Looks like there are various other factors that go into consideration.