What can cause a dramatic ECPM drop?

Discussion in 'Reporting & Stats' started by rick sample, Aug 22, 2005.

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  1. #1
    I'm not going to say the exact amounts since it might be against googles TOS. But the last 3 days, I've seen about $3 less on ECPM. What causes that to go up and down?
     
    rick sample, Aug 22, 2005 IP
  2. Liminal

    Liminal Peon

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    #2
    1) One or more of the best-paying advertisers cease to advertise (perhaps they reached their budget limit for the month).
    2) G adjusted their payout structure
     
    Liminal, Aug 22, 2005 IP
  3. alang

    alang Notable Member

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    #3
    conversion rate low. Most of visitors that clicks ads on your site, didn't buy anything from advertiser site thus, they lower the ECPM on your website.
     
    alang, Aug 22, 2005 IP