What are some things that you Affiliates wish Merchants would do when starting a program that would separate them and get you pumped to start a program with them?
Provide marketing tools... the same marketing tools and materials that the merchant uses to promote their product.
Marketing Tools (banners, articles, email templates, etc.), a Widget / API they can plug into their own website, Contests where they can earn prizes or higher commissions, multi-tier payouts, etc..
I agree with the other members posted here. It's the marketing tools. However, I'd like to add " support " as well because sometimes affiliates can get stuck and if there is no one there to help, I would just simply leave the network and never come back.