What auto responders really are

Discussion in 'General Marketing' started by waxman1000, Mar 31, 2009.

  1. #1
    This post is kind of basic, but i am posting it anyway cos many people are going wrong on this.

    Some people think Auto responders are a piece of software for loading
    email addresses into so you can then blast thousands upon
    thousands of people your message and promote your business.

    Nothing could be further from the truth.

    What they are intended for, and should only be used for,
    is when people fill out an optin form on a web page. This
    means they are giving you permission to send them
    information about something.

    it is not a good idea to import subscribers into an auto responder! let them opt in.

    The auto responders is great cos it dose most of the work for you.
    So you don't need to manually email your new subscribers cos
    The auto responder does all the hard work for you.
    It will follow up and do the selling for you while you sleep.

    An auto responder is a tool that you can have up to several
    hundred pre-written messages stored to be delivered at
    pre-determined intervals.

    When someone opts into your list, usually they will receive a
    message immediately, then several more a day or two apart
    and gradually the messages will get further apart up until they
    are around 1 week between mailings.

    You will then be able to follow up with broadcast messages
    every time you have a special offer for your list or some
    content to pass on.

    The sole purpose is to create and maintain interest in your prospect
    and sometimes they are used for training purposes for your group
    like we have set up for our system.
     
    waxman1000, Mar 31, 2009 IP