McLoughlin Promotions has the unique idea of using products as forms of media using mobile tagging such as the QR Code to link to a mobile-friendly microsite that could be a mobile commerce store that your customer could use over and over again by simply scanning the product for a deal. What are your thoughts on this concept? It would basically be a re-useable promotion and take advantage of a booming industry, m-commerce, because it would also have value as a promo product in the household for conventional or decorative use.