the site is http://www.ownapieceofamerica.us. It sells a very unique and unusual gift idea.....look at the site and see for yourself... The problem is I am having trouble deciding on which keywords to target....I think unique gift and unusual gift would be best but those don't seem to be converting well with my adwords campaigns.... I appreciate all comments and suggestions
You should start with Google's Keyword Tool. Click on the "Site-Related Keywords" tab and enter your URL. This will give you some ideas that will also make your keywords relevant (in Google's eyes).
yes i would do the same, its a weird product so you might need to add generics, buy land etc and try to make your adcopy as specific as possible.
I thought about buy land.....but I don't think the people who are searching "buy land" are the one's interested in the product....I'm sure I would get clicks but they also won't convert..... I'm saying this because the site gets a lot of "buy land" and "buy land in new york" related searches but those are not the one's that convert into sales...
I would try to get your PPC ad to display for a "buy land" and then write good ad copy that would deter against clicks that won't convert. You'll get more exposure and hopefully not waste clicks.
i did a bit of checking and have these suggestions based on your competitors. 1. gift hawaiian 2. great grandchild 3. gift him retirement 4. humorous novelty gift 5. funny prank idea 6. funny graduation gift use your adwords ppc campaign to determine which keywords convert the best.