For you guys who do direct mail with good old fashioned envelopes and a sales letter, what are your costs per envelope when factoring in all relevant mailing costs? (including any list rental, sorting costs, etc) Just wanted to get an idea of how others are doing, and see if mailing costs these days are even in the ballpark for me to get the numbers to work (for my business I need to keep costs below $0.70 per envelope using first class mail, and below $0.60 would be great)
My cost per mail is around $0.40. Normally i buy bulk postage fee at $50k/years which allow me to sent unlimited amount of mail/years.