Hello.. I have been doing SEO of a website and performed the basic steps of promotion includes > Directory Submissions > Article Submissions > Social Bookmarking > Search Engine Submissions But unaware of social media optimization steps to be handled for its promotion.. Please give the details to carry our this process..
social media optimization is making your website popular in the social media sites like face book, twitter and others. its like posting in your account regularly, sharing knowledge with same type of pages, making friends etc.
Start by optimizing your profiles on the social media channels you are using. Add relevant info to the about section, links, etc. Most of these pages are public and can be indexed by the search engines, so if someone is looking for you, your profiles can popup in the results. This doesn't guarantee success, but it's a good starting point.
SMO refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, andvideo and blogging sites. SMO is similar to SEO in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
In social media optimization we handle the profiles of the website on Facebook, Twitter, Linkedin and many more. SMO can drive valuable traffic to the website and also build up your reputation which can generate sales for your business.