We have a website ideamed(in) that is Hospital management system software.The HMS software is usefull for hospital maintance and medical billing and other purpose. How to get attract the hospital and doctors, what are the steps we want to follow? Please Help me... Thanks
I think submit your website in search engine and follow seo work for more viewers and submit it into health directory....
Direct mail distribution and email marketing (not spamming). You can Geo Target your audience by buying a list from a Business Geographic/Demographic businesses (not cheap).
Well, you have to discover where you possible end users reside, i.e. you have to find where your probable client spend their major time, if you have found any similar website where all those doctors in terms of your probable customers use to visit frequently than it is wise to market over there. Apart from them nowadays social media works as a great platform connecting the friends and even business. Even you can target Facebook and similar networking website to make most out of them.
To increase the pageviews you should offer some interesting on your site and link that post with all other pages. Basically changing in layout and design can increase your page views
By doing SEO of your website you can get high rankings in Google, which will help in increasing your targeted visitors on the website. First do on page SEO of website and then build theme based PR links for high rankings.
Join the social networking and bookmarking sites communities related to your product and start sharing on communities to get views.
Profile creation, blog post and blog bookmarks. this three is best in all and many helpful for site rank in top.
In my opinion social media is the best way to get relevant traffic for any niche. Although there are a lot of social networking websites there but Facebook, Twitter and LinkedIn are the best to promote a business. In your case LinkedIn can be really beneficial.
There are so many seo techniques with the help of which you can increase traffic to your site. Social Bookmarking is a better way to get quality back links and increase traffic.
As you are doing all of the above, check you analytics and focus on the things that are showing positive results.
I would focus on generating an inside sales force to make outbound phone call using sales lead databases like salesgenie.com. This will build awareness within your targeted audience. I would also invest in Blog writing and Article Writing (+Distribution) to increase awareness and be seen as an expert
You may create the news writeup with related to your software and submit to other press release websites for related traffic.