Well, email marketing is just that. Marketing but using the email as the tool so send and display your campaign. A number of things should be taken into consideration when you decide to use/or do email . 1- You should write good ad copies for you campaigns and followup messages. If you are not a very talented writer. You should consider hiring a freelancer writer to do it. Basically the ad copy is responsible for 80% of the campaign's success. BTW; The subject line should be appealing and eye catching to make the reader open your email. 2- To be successful in mail marketing you must have a reliable autoresponse and follow up system. So, it does not just turns to be a one shot deal. For that I suggest that you get an autoresponder. There are many software for this or you can join any of the free or paid autoresponders online. You will need to write a number of newsletters and ads to set up your autoresponder so it can continue following up on you subscribers. Try to ad value and information to the messages, not just blunt ads 3- Create a optin form for prospect to subscribe. This is the right way to do it. By having them subscribe voluntarily to your list, you will avoid lots of problems. 4- NEVER SPAM! This is a very serious matter you should keep in mind. There are different ways and tools to send out your campaigns. But always follow ALL the can spam act rules and guidelines. 5- Sending tools and services - Your mission is to make a 1 shot ethical and professional approach with new prospects to have them join your subscribers list. But again; Always within the rules and the law. You can join free mail groups or safelists or buy solo ads in different sources on the web. These services are SPAM free because the subscriber join (opted-in) freely and/or are part of a mailing exchange. The last resort is to have you own sending software. But this can be a pain in the neck if you are not sure what you are doing as there is a fine line to step into the SPAM zone. LOL! I suggest that you research more on this topic and review the CAN SPAM guidelines and laws. Email marketing can be very profitable. But there is a lot of work to do and a lot of rules to follow.
To do a successful email marketing campaign, you'll need to build a mailing list first. A mailing list is the lifeblood of your online business. The old adage “the money is in the list†cannot be true enough — if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects. You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes! In reality, you do not need to offer such a “heavyweight†download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it. However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you. First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects! Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie. You can also learn how to grow your list here: Grow 100+ leads per day using AdWords