This is my opinion based on my site's ranking. THE CASE STUDY This site used to be nowhere in yahoo's rank for it's main niche. It has around 5 million competitions. The site was established in 2005 and has around 800 backlinks. I had been trying to increase backlinks (but stopped doing it since I focused on other sites) and to play with H1 tags etc to increase my rank to no avail. Yahoo was easy few years back but now it's driving me crazy. Last week I changed my server, and change it to wordpress instead of static site. The main site is not entirely like a blog but I had alter the theme so that it has a static and updated blog posts. In 2 days I was busy posting like crazy, transferring the static pages into blog posts. THE RESULT To my surprise, a few days after that changes, I am now ranked 7th for my main term. My visitor goes from around 200 a day to around 650. That's still not much but I think fresh content plays BIG ROLE in yahoo. Allthe site ranking from 1 to 10 has links from Dmoz, EDU and GOV pages and have far more backlinks than mine. However, mine is the only one that is fresh/updated almost daily. That's what happened to my site. I cannot say it will do the same to yours. However, from this observation, I'd say freshness of content do give you a significant advantage over yahoo's rank,provided your niche is small/not so competitive. The only thing I want to do now is to increase my backlinks so that I could go to the top. p/s Please take note that those happened during Yahoo Weather Update (as pointed by Web Gazelle). So, the above assumption is still hypothical.
Fresh content and backlinks. The backlinks can be from anywhere, anyhow. Blogs are a huge plus on either side. RSS feeds help some. The number 1 factor though is backlinks IMO. Google bomb it.
Yeah keywords in the url helps a lot but fresh content and backlinks are more important too. Regards Puneet M
Content is the important factor to rank well in yahoo. And it is the promixity or prominence of keywords
Keywords in the url seem to help more I agree, I tried using keywords in thread urls for awhile in my forum and while I saw 0 improvement in Google, Yahoo seemed to hand me over around twice as many uniques.
Yahoo used to give importance to on-site factors.. but they are deviating more toward to Google like Algo..