What are the major things we need to keep in mind while doing SMO. I know SMO is Social Media Optimization
According to me, while doing SMO, the most important thing is that you should never try to sell your products, you should always try to be friends with other users, try to know their interest, try to increase their interest in your products, try to provide as much information as they want so that they can trust on you. Creating the trust is the most important key for SMO.