what are the differences between exact and broad in google keyword tool?

I want to know, what are the differences between exact and broad option in google keyword tool.

 

exact keyword as the name suggest exact phrase and broad is similar one not same..okay...

 

exact keyword means same keyword which you suggest and broad keywords are those keywords which are heaving some extra words/keywords in exact keywords. suppose you can find the keyword like "Web design" in googleadwords then it suggest some other keywords similar to main keyword. for eg. Website Design, Web Design company, Free web design etc.

 

Broad Match: The keywords using the term broad match can be shown in any order with any other words.
For example. The term ‘water feature’ could be shown with any variation. i.e.: water pump feature, water house feature, feature water house, feature hose water.
Phrase Match: The keywords are used in the order shown with other words for variation.
For example: The term ‘water feature’ could be shown with another word accompanying this term. i.e.: gold water feature, water feature blue, bespoke water feature, elegant water feature.

 

Thanks for sharing your knowledge here with all of us..

 

Broad match = Contains all the words, may be in any order, and may include other words
Exact match = Contains only these words in this order

 

The name says it all that the exact will give you the exact keywords and the broad will give us the relevant keywords also.

 

Ok thanks for explanation.Google Adwords Tool is good for keyword research?

 

Thanks all for the nice answers.

So the exact keyword is best for exact SEO

 

Exact will show details on the exact same word or phrase that you've searched for. And broad will show you related stuff as well.

 

When doing kw research for seo, it's always best to use exact match kws.

 

Exact is used to find out exact number of searches for the keyword and broad includes all relevant keywords