What are the best ways to improve SEO?

I've been a SMM manager for quite a long time and now I'm also an online sellvia store owner. But I have a problem - even though I have great skills in social media content, I'm not really into SEO. What are the best ways to improve it? My store is almost never on google even when I searn for it, how can I "move"it higher? Do I use some tools? sellvia offers some SEO tools but I wanna hear other people's opinion, experiences or advices

 

What I have realized recently spending time in different forums is that many SEO specialists are very much focused on the content of the site. Well, and obviously do not forget about technical SEO. If your site is not optimized google algorithms will not want to promote it. Also develop your google business profile without this is also nowhere nowadays. In the development of gbp and compilation of good content on your site you should have no problems thanks to your smm experience, but for technical SEO you in any case need a specialist who knows it well (just tools without knowing how to use them will not help here). Either way, good luck with your endeavor

 

To improve SEO, focus on keyword optimization, create high-quality content, and ensure your site is fast and mobile-friendly. Build backlinks from reputable sites, use SEO-friendly URLs, and optimize meta titles & descriptions. Regularly update content, improve internal linking, and use Google Search Console to track performance.

 

Updating and optimizing existing content is a quick way to improve the relevancy of your site. Start with a content audit to identify what to focus on first.

 

Starting with keyword research, optimizing your product descriptions, and gathering backlinks from relevant sites can make a big difference, don't forget to explore those tools from Sellvia too, they might just be the boost you need.

 

Emily, this is a classic issue. A lot of people think that just having great content and social media engagement is enough for Google to magically rank them. Bad news: Google doesn’t care unless your site actually meets its technical and strategic criteria.

First, check if your site is even indexed. Open Google and type:

site:yourwebsite.com

Code (markup):

If nothing shows up, your site isn’t even in Google’s index. That means you need to:

• Go to Google Search Console, submit your sitemap, and request indexing.
• Check your robots.txt file to make sure it’s not blocking crawlers.
• Make sure you don’t have a rogue meta noindex tag in your code preventing pages from being indexed.

If your site is indexed but still nowhere to be found, then it’s a different problem. Google won’t rank you just because you have decent content. Thousands of other sites are competing for the same spots, and you need to do more than just post and hope for the best.

Speed matters. Google loves fast-loading sites and punishes slow ones. Test yours on https://pagespeed.web.dev/. If your score sucks, fix it. Get proper hosting, optimize images with https://tinypng.com/, and remove unnecessary scripts. If your site takes more than 3 seconds to load, you’re already losing.

Then there’s site structure. If your URLs look like this:

yourwebsite.com/p?id=12345&ref=xyz

Code (markup):

instead of

yourwebsite.com/category/product/

Code (markup):

you’re already behind. Google prefers clean, logical URLs that actually make sense.

Keyword research isn’t just about stuffing generic terms like "buy shoes online" into your content. You need to target long-tail keywords with traffic but low competition. Use https://ahrefs.com/keyword-generator to find keywords people are actually searching for that aren’t dominated by big brands.

Backlinks still matter. If no one is linking to your site, Google sees it as irrelevant. Build links from blogs, forums, and guest posts. Check what backlinks your competitors have using https://majestic.com/. If they’re ranking higher than you, chances are they have better authority.

Did you optimize your Google Business Profile? If you’re selling online, this is basic. Google prioritizes businesses with a complete, active profile. Add photos, get reviews, update your info regularly.

One thing most people ignore is user behavior. Google doesn’t just rank sites based on keywords; it looks at how people interact with them. If users land on your page and bounce immediately, your rankings will drop. Check Google Analytics for your bounce rate and average session time. If it’s bad, fix your UX, improve navigation, add strong CTAs to keep people engaged.

SEO isn’t just "publish and rank." It’s a process. Have you done a full SEO audit yet? If so, what are the biggest weaknesses you’ve found?

 

Since you already have strong SMM skills, you can use that to drive traffic while working on SEO. Try optimizing product descriptions with the right keywords, building backlinks, and improving site speed. Google Search Console and Ahrefs can help track performance. Have you tested SEO tools yet? Curious if they work well

 

It’s great that you’re already excelling at social media content—having a solid presence there is a huge advantage! SEO, however, is a different beast, but with the right approach, you can definitely improve your store’s visibility.
Start with Keyword Research
On-Page SEO
Content Marketing (Blogging)
Backlink Building
Improve Site Speed
Use SEO Tools
Google My Business

Start with a few steps, and gradually build up. Once you see a slight improvement, you’ll be more motivated to continue. You’ll probably start noticing a difference in how your store appears in search results within a couple of months of these efforts.

 

Focus on keyword research, optimizing on-page elements (like titles, descriptions, and product pages), and creating high-quality content that aligns with user intent. Your site should also be mobile-friendly, fast-loading, and includes descriptive image alt texts.

 

Content is still the biggest king.

 

Since you mentioned that you are starting the SEO journey, the best place to begin is learning the Google SEO Starter Guide. If you still have questions after that, come back here. But you should be fine with the starter kit.

 

Hey! First off, congrats on running your own store — that’s already a big step. If SEO isn’t your strong suit yet, no worries — a lot of us start that way. I'd recommend beginning with some free tools like Google Search Console (to see how your site is performing and what keywords it's showing up for), and Ubersuggest or Ahrefs Webmaster Tools for keyword research and site audit.Make sure your product pages have clear titles, meta descriptions, and use the keywords people would actually search for.

 

The best ways to improve SEO:

Use the right keywords – Find words people search for and add them to your website content.

Write useful content – Create posts and pages that answer questions or solve problems.

Improve website speed – A fast website ranks better in search results.

Make your site mobile-friendly – Your site should work well on phones and tablets.

Get backlinks – Other websites linking to yours help improve rankings.

Use proper titles and descriptions – Every page should have a clear title and short description.

Keep content updated – Update your website regularly with new or refreshed content.

Use internal links – Link to other pages on your website to help visitors and search engines.

Add images with alt text – Search engines understand images better when you describe them.

Submit your site to Google Search Console – This helps Google find and index your pages faster.

Hope this helps!

 

Social media and SEO are two different beasts. Since you already have content skills, you’re halfway there. For SEO, I’d suggest starting with tools like Ahrefs, Ubersuggest, or even the free version of SEMrush—they help you find the right keywords and check what your competitors are ranking for. Also, make sure your product pages have solid meta titles, descriptions, and alt texts on images. Blog posts targeting long-tail keywords can help too. Sellvia tools are decent, but combining them with external ones might give you better results. Keep pushing—it takes time but totally worth it!

 

Internal linking is a great way to improve your SEO. As part of on-page SEO you will do well to add powerful meta descriptions wherein relevant keywords are incorporated so search engines help your web pages get quality click-throughs.

 

Hi there, there are several SEO techniques to boost your website rankings. If you want to improve your rankings organically, Focus on On-page (title, meta description, Headings, focus keyword, image Alt text, URL, Internal and Outbound links) and off-page SEO (Backlinks). Always remember, Google loves quality content. So, optimize content wisely and monitor your website performance using Powerful SEO tools.
Hope this helps!

 

To improve search engine optimization (SEO) performance, curate quality content, optimize site speed, and acquire reputable backlinks. Dubai's digital marketing agencies focus on local SEO as well as keeping track of the most recent changes from Google. Collaboration with digital marketing agencies based in Dubai gives you an edge in boosting and maintaining your SEO strategies. visit us - Kyptronix(Dot)com

 

right

 

Here’s my advice - probably the most valuable you'll find here.
Don’t try to learn SEO while running your business and applying your newly acquired skills to your own site at the same time. Speaking from experience, I can tell you it’s not worth the risk.

You're better off hiring an SEO agency - or even better, a solid freelance SEO who not only knows how to do the job but can clearly explain what they’re doing and why. That way, you'll learn by observing their work, and your online business won’t suffer from the inevitable mistakes you would’ve made trying to handle SEO on your own.

 

Let’s be real, SEO isn’t just about algorithms and robots. It’s also about people. How to actually improve your SEO strategy, imperfections and all.

1. Content, the King

You’ve heard it a million times: "Content is king!" But what does that even mean? It means writing stuff that real humans want to read, not just keyword-stuffed garbage that sounds like a robot’s grocery list.

• User Intent?
  Are people searching for "how to fix a leaky faucet" or "best faucets under $100"? Figure that out first. Then write like you’re explaining it to your overly curious neighbor.
• Length Matters
  Sure, 1,500-word articles can rank better, but only if they’re not boring.
• Pictures! Videos!
  Break up walls of text with anything visually interesting.

(Side note: Google loves fresh content. Update old posts.)

2. Mobile Optimization: Don’t Piss Off the Phone Scrollers

If your site looks like a 2005 Geocities page on mobile, you’re doomed. Over 60% of searches happen on phones now, Google’s watching.

• Responsive Design, Not Optional but Compulsory
  Your site should shrink and stretch like yoga pants. Test it on every device.

(Google’s Mobile-Friendly Test is free. Use it)

3. Page Speed: Because Impatient People Rule the Internet

Ever clicked away from a site that loaded slowly? Yeah. Don’t be that site.

• Images, Compress Them
  No one needs a 4MB header image of your office plant.
• CDNs
  A Content Delivery Network is like having your website’s clones worldwide. Faster load times = happier visitors.

(Aim for 2-3 seconds max, it matters.)

4. Structured Data

Schema markup is like whispering SEO secrets directly into Google’s ear.

• Rich Snippets = Eye Candy for SERPs
  Star ratings, FAQs, event dates, these make your listing pop.

(Try Google’s Structured Data Testing Tool. it’s nerdy but worth it.)

5. On-Page SEO

Titles, headers, URLs, Internal Links? They are basic. Never skip them.

• Title Tags: Short, Snappy, Keyword-Rich
  Like a good tweet.
• Headers: Not Just for Essays
  H1s, H2s, they’re like signposts. Don’t leave readers lost in the woods.
• Internal linking is like a website scavenger hunt.

6. Backlinks: The SEO Currency

Want authority? You need backlinks. But not from sketchy "BUY LINKS $5" sites.

• Guest Blogging: The Polite Way to Beg for Links
  Write something so good that other sites want to share it.

7. Long-Tail Keywords: Where the Magic Happens

• Don’t forget Voice Search
  People ask Google questions like they’re talking to a friend. Write like that.

(Tools like AnswerThePublic are goldmines for quirky long-tails.)

8. Local SEO, Be the Big Fish in Your Small Pond

If you serve a local area, this is your jam.

• Google My Business: Claim It or Lose It
  Update your hours, add photos, and please stop ignoring reviews.

9. UX, Because Happy Visitors = Happy Google

If your site’s harder to navigate, fix it.

• Bounce Rate: The Silent Killer
  If people leave faster, something’s wrong.

10. Analytics: The Crystal Ball You Already Own
SEO isn’t "set it and forget it."

• Google Search Console, Your SEO Diary
  Check it weekly. Mourn lost rankings. Celebrate small wins. Repeat.

(A/B test everything. Even the color of your CTA button. Yes, it matters.)

Final Thought: SEO is a Marathon
There’s no "perfect" SEO strategy, just consistent effort and a willingness to adapt.

Best of luck.