Will utilizing web journals, short features, tweets and announcements help us showcase our center items, or do they simply hinder our message?
First off, how in the world can they hinder your messages if they are the appropriate medium for spreading them? Anyway, I think it all depends on the quality of the journals, tweets, the features. If they're well-written and if your users like them, then they're bound to efficiently deliver your messages and quite possibly, convert the impressions into cash. Your question is quite vague though.