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What are the basic rules for SEO?

Discussion in 'Search Engine Optimization' started by Sushmita Kinger, Oct 3, 2016.

  1. #1
    My name is Sushmita and I'm a digital marketing student learning SEO and would like to know the basic rules to keep in mind while performing SEO for my client?
    Thanks in advance!

    My website is http://www.myflipkart.96.lt/
    SEMrush
     
    Sushmita Kinger, Oct 3, 2016 IP
    SEMrush
  2. George_Lucas

    George_Lucas Member

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    #2
    Please refer Google Webmaster Guidelines.
     
    George_Lucas, Oct 3, 2016 IP
  3. DaveP

    DaveP Member

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    #3
    https://support.google.com/webmasters/answer/35769?hl=en

    What I have taught, in the past with some of my own products (not a plug) is that there is no short-cut to SEO.
    It takes time and when you follow the guidelines laid out you will have success.
    A lot of people think you can black-hat their way to page 1 in like 2 days.
    Is it possible?
    Yes
    Will it last?
    No
    Are there other things you can do?
    Yes like using a Private Blog Network or getting backlinks.
    I've used software and stuff and got good page rankings.
    But they didn't last.
    Google loves relevant content.
    And when you follow the guidelines laid out you can't go wrong.
     
    DaveP, Oct 3, 2016 IP
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  4. James Colwell

    James Colwell Banned

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    #4
    google webmaster guideline is tough for newbie so it is better to start leaning from scratch and read blogs of neil patel and rustybrick
     
    James Colwell, Oct 3, 2016 IP
  5. Kristina Roy

    Kristina Roy Active Member

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    #5
    Kristina Roy, Oct 4, 2016 IP
  6. FarrisFahad

    FarrisFahad Well-Known Member

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    #6
    The rules are simple ...
    1. Build links without spamming. And you can do that by building pages that are helpful when you build backlinks on other websites, not just content to get links.
    2. Don't buy links.
    3. Stay away from spam and over optimization.
     
    FarrisFahad, Oct 5, 2016 IP
  7. MR Masud Khan

    MR Masud Khan Greenhorn

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    #7
    SEO basic rules are that see below
    1. Optimize your site On page for Google user Friendly such as title,image,meta tag,image,altr tag,anchor text etc.
    2. Optimize off page such as build up and increase backlinks from others relevents site.
    3.submit website on google,bing,yahoo etc.
    4.update all time Seo knowledge
     
    MR Masud Khan, Oct 6, 2016 IP
  8. Satpal Kapoor

    Satpal Kapoor Greenhorn

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    #8
    My methodologies before getting on with SEO
    1.I always perform an SEO audit with GTmetrix, SEOprofiler & WebsiteGrader to find out and rectify errors & inconsistencies with on-page
    2.Always Follow Google SEO Parameters & Keeping up-to-date with Search Engine Algorithm updates
    3.I create a unique & relevant content specific to the client's niche
    4.Avoid low quality domains at any cost
     
    Satpal Kapoor, Oct 6, 2016 IP
  9. seoexpertashu

    seoexpertashu Banned

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    #9
    Just read the blogs and try the things one by one. But always follow the Google Guidelines.
     
    seoexpertashu, Oct 6, 2016 IP
  10. Lindsey Walters

    Lindsey Walters Greenhorn

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    #10
    Write unique content and use the keywords that you are targeting in the title's of your pages, in H1, H2 and H3 tags and throughout your content, but don't over do it.

    Submit links to your website in social networks like Twitter or Reddit. It's going to take time for your organic traffic to start building up, it's just the nature of Google these days. Unless you have your own private network of blogs/websites, link building is going to take time.
     
    Lindsey Walters, Oct 6, 2016 IP
  11. Maria Watson

    Maria Watson Greenhorn

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    #11
    The Basic rules of SEO are to rank your website on your relevant keywords according to the recommendations of Google.
     
    Maria Watson, Oct 10, 2016 IP
  12. Bernard Mark

    Bernard Mark Member

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    #12
    SEO has to be a daily bread for your blog if you want it to rank high, on page, off page, backlinks, etc. As already mentioned, you should remember that no short cut will stand the test of time, the best way is to always get all these things done the right way. And that means painstakingly taking your time to do it right.
     
    Bernard Mark, Oct 10, 2016 IP
  13. Madhuri Verma

    Madhuri Verma Greenhorn

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    #13
    The basic rules for SEO :
    • Quantity of inbound links - Volume
    • Quality of inbound links - Context
    • Your website - Phrasing & Markup
     
    Madhuri Verma, Oct 12, 2016 IP
  14. zahid hasan

    zahid hasan Greenhorn

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    #14
    I agree with you
     
    zahid hasan, Oct 13, 2016 IP
  15. karen9999

    karen9999 Active Member

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    #15
    Here are some basic rules for SEO:
    1. Intention is everything.
    2. Keywords aren’t the be-all and end-all.
    3. Focus on the user experience.
    4. Size matters.
    5. Optimize for mobile.
    6. Use unique images.​
     
    karen9999, Oct 13, 2016 IP
  16. tahmina Rimmi

    tahmina Rimmi Member

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    #16
    hallo

    1. On-Site SEO Basics
    the most important elements for search engine optimization happen on your own website.

    - keyword research process
    Title Tag
    Meta Description

    ** If you use WordPress on your own domain, you are in luck. Adding title tags and meta descriptions to your pages is easy using free plugins such as All in One SEO, Platinum SEO, and SEO by Yoast. You can also get SEO suggestions by using premium plugins such as Scribe SEO.

    Additional On-Site SEO Elements

    Internal Links
    Header Tags
    Image Name & ALT Tags
    Bolded Text

    2. Need Content

    The key to pleasing both search engines and visitors is to have quality content on our website. Quality content can include a variety of things including, but not limited to, the following.

    Blog Posts
    Industry Articles
    Tutorials & How To Guides
    Infographics
    Videos
    Podcasts
    Creating quality content for your website can be a huge investment

    3. Off-Site Optimization ( Link Building)

    three kinds of links and link building techniques.

    Organic Links – These are links you don’t have to ask for, and they are the best kind. Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.

    Whitehat – This basically stands for good, quality link building

    Blackhat – This stands for spammy, low-quality link building

    4. Google+ Can Help with Rankings
    5. Monitoring Your Results

    u need to know and read all the updates are publishing for SEO.

    thank u
     
    tahmina Rimmi, Oct 14, 2016 IP
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  17. Jetfire

    Jetfire Well-Known Member

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    #17
    Backlinks truly is king. Relevant, authoritative content linking to you is important.
     
    Jetfire, Oct 14, 2016 IP
  18. Sanjib Biswas

    Sanjib Biswas Greenhorn

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    #18
    Hello friend the best SEO guide line is to be 1 Put original content, 2 High quality backlinks 3 Follow google guide lines.
     
    Sanjib Biswas, Oct 15, 2016 IP
  19. William Bethman

    William Bethman Peon

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    #19
    Following points are a must to do for On-Page optimization:
    Title Tag-> It should be descriptive that which services do you provide?
    Keywords-> You should target such keywords whose monthly searches are high along with keeping competition factor low, if possible.
    Meta Description-> Make full use of 165 characters, which Google has allowed you. Make it descriptive in such a way that’ll attract your customers. Mention the services you provide.
    Alt Tags-> Alt tags should be placed in a right manner, but make sure that none of the images are missing alt tags.
    Sitemap.XML-> Your website should have its sitemap as well. Provide one as it’ll be helpful for your site.

    The list of Off-Page optimization factors is quite long but I’ll mention the ones which you should try as a beginner. They are listed below:
    • Social Bookmarking
    • Ping
    • Social Media Profiles (Twitter, Facebook, Google+, LinkedIn, Pinterest etc.)
    • Local Business Listings
    • Blog Posting
    • Article Posting
    • Directory Submission
    • Forums Posting
    • Answering Forums (Quora, Yahoo etc.)
    • Classified Ads
    • Keywords Research
    • Back links Analysis
    I hope my answer will be helpful to you.
     
    William Bethman, Oct 20, 2016 IP
  20. farawayvr

    farawayvr Active Member

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    #20
    Hello everyone,

    Just a quick hello to introduce myself to the community. Hoping to meet some great people,have some interesting conversation and learn a few things along the way.

    About me - I am Angella Grey
    My day job is as a marketing manager at Pennistone Media
    I am a passionate social media marketing and seo specialist. I manage the social media channels for various companies in just about every industry. I love creating and executing winning social media strategies.

    Cheers
    Angella
     
    farawayvr, Oct 22, 2016 IP