What are the basic fundamentals of online marketing?

Discussion in 'General Marketing' started by Vick.Kumar, Oct 5, 2012.

  1. #1
    Hi,

    I'm interested in promoting a 'freelance php development' website later on, once I have it set up. I wanted to hear personal opinions of the DP community, based on experience or what you've learned.

    What are a few, or all, in step format. The fundamentals of what I should read on, and learn. Of coarse Yes, I can do a google search. But, I want to hear 'experience based' opinions.

    Thanks!
     
    Vick.Kumar, Oct 5, 2012 IP
  2. ninjamtlt1

    ninjamtlt1 Active Member

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    #2
    Bringing the market to desire your product or service. In other words, find where your target market "hangs out" online and go to them, and put your offer in front of them. Without spamming, that's the trick :)
     
    ninjamtlt1, Oct 5, 2012 IP
  3. kb24

    kb24 Well-Known Member

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    #3
    If you are going to build a site read up on how to do keyword research plus producing quality content. Build a list as soon as you can.. so that way you have a list of subscribers. Develope a relatioship with them and sell them related products that is realavant to your site..

    Find a hungry crowd
    Find out what they want
    Give them the solution..
     
    kb24, Oct 5, 2012 IP
  4. greentek

    greentek Greenhorn

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    #4
    Basic Funds is online marketing is first of all you have to own website than you will promote site and earn money online.
     
    greentek, Oct 5, 2012 IP
  5. Rana Adeel

    Rana Adeel Member

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    #5
    it helps you to promote your business....
     
    Rana Adeel, Oct 6, 2012 IP
  6. Drovo

    Drovo Peon

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    #6
    I think it depends on whether you provide that php development yourself or you want to promote somebody elses website.
    But either way, do be simple here... target specific keywords related to your niche, not too general ones. Upload relevant to the topic content on regular basis, but be sure to provide value. You can do couple of video tutorials or rather find something on youtube and share with your crowd. You could also build an email list on the website to be able to send them updates as well as good content. I think the most important thing is to provide value and build a good relationship with your costumer. Don't try just to plain shove them your product. Relationship is what work on the long-term... Well that is my experience, anyway. I hope that makes sense to you. Cheers!
     
    Drovo, Oct 6, 2012 IP
  7. war_machine

    war_machine Active Member

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    #7
    Traffic:
    Traffic is the very first thing it's that's imperative to master, because once you construct the traffic to an acceptable degree you can then start to earn money. But it is almost suicide to try to do this in reverse.
     
    war_machine, Oct 8, 2012 IP
  8. waedwards

    waedwards Peon

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    #8
    You need to learn that the concept of providing value should be the central part of your strategy. Find a market and within it, a niche that you can serve well. Identify the specific problems that are being faced by the people who are passionate about your niche and then be the provider of those solutions.
     
    waedwards, Oct 8, 2012 IP
  9. ArticleSpecialists

    ArticleSpecialists Active Member

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    #9
    Using your example...

    You need to make a decision on the focus of your business.

    A. Will you provide low cost PHP development through allowing a vast number of people to quote on jobs?
    B. Will you provide the highest value PHP development system at a reasonable price by only allowing top notch developers with a proven track record bid on jobs?

    Which one of those models do you think can:

    A. Give you the highest income?
    B. Alleviate the highest number of headaches for both you and your clients?

    I'm not suggesting which one is right for you, I'm just suggesting you need to answer those questions first, and then determine where your potential clients are. Posting your service where people expect to pay the lowest price possible or attempting to locate clients seeking the highest quality possible...
     
    ArticleSpecialists, Oct 8, 2012 IP
  10. abinjoy

    abinjoy Member

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    #10
    internet marketing is the best way for the publicity of online business. we have to choose the target for the products for marketing
     
    abinjoy, Oct 8, 2012 IP
  11. iandille101

    iandille101 Greenhorn

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    #11
    Before venturing on online marketing I think the first thing you have to do is plan. Planning is important because once you’re out there on the web you can’t take it back. Studying and checking out your competitors on the web will also help. There a site for you to read that really helped me a lot. Visit this site http://marketingtoday.com/imarketing/imbasics.htm
     
    iandille101, Oct 17, 2012 IP
  12. irishmick

    irishmick Peon

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    #12
    Traffic isn't that important, the most important thing is matching what you offer to people who want it, low quality traffic often costs the same and is worthless to you...
     
    irishmick, Oct 17, 2012 IP
  13. mirzaumair

    mirzaumair Peon

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    #13
    You should try to introduced your product to right place or market for better results. Try to explain complete features of your product so that they may inspire from your products.
     
    mirzaumair, Oct 17, 2012 IP
  14. Drent123

    Drent123 Peon

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    #14
    Online marketing is a internet marketing.
     
    Drent123, Oct 17, 2012 IP
  15. webspekers

    webspekers Member

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    #15
    Re-Defining Your Goals and Objectives.
    The Impact of Keywords.
    The Importance of Search Engine Optimization.
    Your Unique Selling Proposition.
    Promote, Promote, Promote.
    Increase Your Conversion Rate.
    Social Search Optimized Marketing.
    Analyze Your Statistics.
    Understand Your Online Competition.
    Setting Realistic Budgets for Optimum Results.

    These are main fundamentals of online marketing.
     
    webspekers, Oct 17, 2012 IP
  16. ramkarthick2

    ramkarthick2 Member

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    #16
    Try to add business profile in the Facebook, twitter before once you go for website building. Social Networking sites are very fast to reach the targeted customers easily.
     
    ramkarthick2, Oct 18, 2012 IP
  17. imdanbrown

    imdanbrown Peon

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    #17
    provide value for free, get into the mind of your target market, and upsell your services
     
    imdanbrown, Oct 18, 2012 IP
  18. MelanieT

    MelanieT Greenhorn

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    #18
    If you want to know about the fundamentals on online marketing, and I believe you are just starting up, you should first explore on the inexpensive means. There are actually five that I could recommend to you: Search Engine Optimization, Blogs and Microsites, Google Adwords, Viral Videos and Social Media. You can read more on that from here: http://www.sbtelegram.com/2012/06/27/5-affordable-ways-to-market-your-business-online/
     
    MelanieT, Oct 30, 2012 IP
  19. Kevin619

    Kevin619 Greenhorn

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    #19
    Internet Marketing Strategies are an important part of your online activities for the rest of your marketing career. These strategies vary depending on the individual site, type of product or services being offered as well as the ability of the owner or webmaster of the site being able to make it all meld and come together. This whole process can be done by trial and error and will probably take months or even years to put together an effective marketing strategy that will meet the desires of the internet users as well as utilizing the guidelines of the search engines to dovetail with their algorithms.

    There is a process that you must learn and follow to become the internet entrepreneur that many only dream about. Some of the strategies that we want to share with you today are rather pricey if you want someone to do this whole process for you. However, if you’re willing to learn, apply and implement some of the strategies that we are going to talk about here today you can develop a powerful marketing plan that will get the job done quickly, effectively and can be very profitable as well.
     
    Kevin619, Nov 2, 2012 IP
  20. DrJale

    DrJale Active Member

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    #20
    Two words: Traffic & Conversions. Finding the RIGHT traffic and bringing it to the RIGHT offer will earn you money as many have said here already.
     
    DrJale, Nov 2, 2012 IP