I am running a smart campaign (not shopping) for a client. It has had a better return on getting leads than the traditional text ads. I added a specific service and the impressions increased month over month on that phrase. But two others I tested did not. Added products but not sure that actually had any impact. There's not a lot of information outside the standard setup. Curious, if you've run smart campaigns, what optimizations have you done that yielded success? Cheers! Barb
Smart Display campaigns offer a simple, intelligent solution to managing the complex variables of display advertising, and may be the most effortless way to broaden your customer base and win new conversions.