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What are some SEO tips that you use to grow your eCommerce business?

Discussion in 'eCommerce' started by mikebkim, Jan 19, 2017.

  1. CyberNext

    CyberNext Greenhorn

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    #21
    Yes, I agree about the markups...
    SEMrush
    Schema markup validation is in the top guidelines for eCommerce marketing. We can also add proper product information like item code, description etc.
     
    CyberNext, Jul 10, 2017 IP
    SEMrush
  2. mkkhatri

    mkkhatri Member

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    #22
    When you are talking about seo for an ecommerce site than the most profitable technique comes to mind is the paid promotion itself. Because for all products the keywords are going to different so if you do paid promotion or ppc with seo than it will give you the best results for sure. So, after the E-commerce development go for all the activities simultaneously.
     
    mkkhatri, Jul 21, 2017 IP
  3. escapeamazon.com

    escapeamazon.com Greenhorn

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    #23
    Thanks for the tips, I will share some of these on my blog (www.escapeamazon.com) we have a section dedicated to SEO
     
    escapeamazon.com, Jul 23, 2017 IP
  4. zzzsmokeyzzz

    zzzsmokeyzzz Greenhorn

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    #24
    Great points! Thanks
     
    zzzsmokeyzzz, Jul 24, 2017 IP
  5. buythiscomputer

    buythiscomputer Greenhorn

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    #25
    April fool thread ? I haven't read even 1 useful information here when it seems t be full of "experts" :)
     
    buythiscomputer, Jul 24, 2017 IP
  6. fns4565

    fns4565 Peon

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    #26
    There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top? If you’re missing out on clicks, you’re probably also missing out on sales.

    Whether you’re just getting started with a new website or improving an existing site, this complete guide provides useful tactical suggestions for stepping up your SEO game.

    These days, reaching the first page isn’t enough. You must rank #1.

    In 2011, Search Engine Watch reported that a research study by Optify discovered that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.”

    Another study by Gabe Donnini at Marketing Land last year supported Optify’s findings. It showed that “the share of impressions coming from the first position is almost double that for the second position, truly illustrating the value the first spot holds.”

    What does this mean in layman’s terms? If you don’t have a strong SEO strategy in place, you are losing out on brand impressions, clicks, and sales.

    Do you want to know how to rank your e-commerce site? Read this step-by-step guide, and you’ll be on your way to becoming an SEO savvy business owner or marketer.

    Part 1: Research
    Before you begin any SEO work (on-site or off-site), you need to start with research – keyword research and competitor research.

    Why?

    Research is the most important piece of SEO. Targeting the wrong keywords can ruin your campaign by generating low quality traffic and few conversions, and no business wants that!

    A: Keyword Research
    There are three primary areas you need to focus on when conducting keyword research:

    1. Find keywords for your homepage and product pages
    When it comes to optimizing the most important pages of your website, you should consider relevancy, search volume, and ranking difficulty.

    I suggest going for keywords that are highly relevant to your brand or products, that have a high exact match search volume (local, not global) in Google’s free AdWords Keyword tool, and that have a low difficulty score from Moz’s keyword tool.

    [​IMG]

    Be careful to not choose keywords that are too broad or too competitive. If the match is too broad, you likely will end up with a high bounce rate and low conversion rate because of people clicking through to your site and not finding what they are looking for. Additionally, if you go after keywords with high competition, it will take a long time to achieve high rankings (if ever).

    For example, if you manufacture “all natural” coffee filters, you should not go after broad keywords like “coffee,” “natural coffee,” or “organic coffee,” as these are not specific keywords for people who are looking for coffee filters. Also, those keywords have high competition, and your site probably won’t rank for them against large coffee manufacturers.

    2. Pinpoint keywords for blog topics
    Creating blog content can assist in ranking your e-commerce business for additional keywords that might not have a place on your main website. Plus, you can capitalize on long-tail keywords with your blog.

    What are long-tail keywords anyway? These are unique searches that people use to find things online. They consist of more than one word.

    For example, it might sound like a good idea to try to rank for “coffee” if you sell coffee beans; however, the data shows that “popular” search terms like “coffee” make up “less than 30% of the searches performed on the web.” This is where long-tail keywords come into play.

    [​IMG]

    According to Moz, “The remaining 70% lie in what’s called the ‘long tail’ of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, they comprise the majority of the world’s demand for information through search engines.”

    With this in mind, go after long-tail keywords that have a high exact match search volume (local, not global) and low difficulty score. After you have exhausted that list, you can start targeting lower volume keywords that still are highly relevant.

    Note: You should never stuff any of your web pages or your blog posts with keywords. When writing for your blog, focus on developing great content on topics that people will want to read and share.

    In essence, always write for people, not search engines. Google’s algorithm now rewards sites that create great content and penalizes sites that keyword stuff or use other tactics that can be seen as manipulative.

    3. Avoid keyword cannibalization
    Keyword cannibalization occurs when multiple pages of the same website are trying to rank for the same keyword.

    In a post on On Page SEO, Sean Work from KISSmetrics notes “The problem with this is that it’s confusing to the search engines. You end up forcing them to choose which page is more important for that particular keyword out of the group of webpages. This weakens your ability to obtain traffic for that keyword.”

    So, what does this mean? It means you should not even write a blog post using a keyword that you focused on for one of the pages on the main portion of your website.

    In order to avoid keyword cannibalization, list each page of your website on a spreadsheet with the keywords you are trying to rank for. If you sort the keyword column, you should not see any doubling of exact keywords.

    B: Competitor Research
    After you’ve done keyword research, you’re half way there! Now it’s time to conduct competitor research. You should consider:

    1. Which keywords are your main competitors going for?
    Compile a list of keywords your competitors appear to be using with their SEO strategy. Also, you should look to see if they have a higher Domain Authority (DA) than you? Do their web pages have higher Page Authorities (PA) than you?

    Luckily, Moz makes this really easy for you. You can find the information by installing the free Moz toolbar.

    In the Page Elements tab, you’ll see meta data as well as header tags. It will look like this:

    [​IMG]

    In the Link Data tab, you will see Page Authority and ranking information:

    [​IMG]

    If your competitors have significantly higher DA’s or PA’s than you, it may be a good idea to focus on other keywords, as competing against them will be very difficult. Try to go for easier wins, if you can!

    To determine the DA or PA of any website or webpage, simply install the free Moz toolbar for Chrome or Firefox.

    2. Where are they getting their links?
    One really important thing to remember is to pull a list of the places your competitors are getting their inbound links.

    To get this list, you can use a tool like Open Site Explorer:

    [​IMG]

    You can attempt to get a link from these sites as well through blogger outreach, press outreach, or setting up your own company pages. Don’t worry; there is more information on blogger and media outreach later in this guide!

    Before reaching out to the sites on the list, first delete any site that has a low DA score. Getting an inbound link from a site with a low DA score actually can hurt your rankings as Google may suspect that a bad site is linking to you because you also have a bad site. Good to know, right?

    3. What is their site architecture like?
    Look at the site architecture of competing sites. What is their navigation like? How deep do their links go? E-commerce stores should pay special attention to the architecture for:

    • Popular products in a particular category
    • Related products
    • Top rated products
    • Recently viewed products
    Once you have an idea of how the biggest companies within your industry organize their architecture, you can decide if you want to go the same route, follow the same route with modifications, or take a completely different route.

    According to Moz in 2011, “most SEOs argue that pages buried very deeply in the architecture might not receive enough link juice to be visible in search engine rankings. Certainly, it remains true that by promoting content ‘up’ the architecture, you can improve its overall rank.”

    So, if you see major competitors with deep navigational architecture, you should not copy them simply because they are a big brand.

    4. From a strategy perspective, how can you differentiate your website?
    This question ties in closely with what we’ve just discussed about site architecture. What can you do for your site that will make it different and better than your competitors? Can you improve the navigational architecture? How can you make your site more social? Will you add a blog if your competitors don’t have one? Make a list of actions you can take to ensure your site is better for consumers than theirs.
     
    fns4565, Aug 8, 2017 IP
  7. Drop Shipper

    Drop Shipper Peon

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    #27
    For a list of 200+ US Drop Shippers please visit: US DROP LIST
     
    Drop Shipper, Aug 12, 2017 IP
  8. Spartan14

    Spartan14 Greenhorn

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    #28
    Very good post .Also in completion i would say that best thing for seo remain the same like : Content its king .First google wants that people to be satisfied and if they stay a lot on your site google will love that
     
    Spartan14, Aug 13, 2017 IP
  9. buythiscomputer

    buythiscomputer Greenhorn

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    #29
    This is the only thing to know, everything else is useless and repeated by cheaters who want to sell their useless service !
     
    buythiscomputer, Aug 13, 2017 IP