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What are some SEO tips that you use to grow your eCommerce business?

Discussion in 'eCommerce' started by mikebkim, Jan 19, 2017.

  1. #1
    Here are my SEO tips to help grow your eCommerce business:

    Be sure to check out Cue Blog: Covering the intersection of technology, commerce, and better shopping experiences for helpful tips.

    User-Generated Content (UGC)

    A great SEO tools is UGC. It builds trust to your site and its free marketing! Search engines such as Google tend to place trustworthy sites higher on SERP. You can incentivize customers to share products from your site to the online community.

    Alt-Text Images

    Quality of images is important, but you’ll want to add alt-text to your images. If a customer is looking to purchase shoes and searches “red suede flats,” you want your image to show up on the SERP. It makes your image easier to find and links to your site.

    Ratings and Reviews

    This aligns with UGC, but it is important to note that ratings and reviews can really push your site to new heights. Customers trust other customers. They want to see what other people say before they purchase. Make sure you have review functionality on all of your product pages. Trustworthy sites tend to land higher on SERPs.

    Mobile Friendly

    This is a big key factor. Most customers research sites on their phones before they complete purchases. Many purchase on mobile as well. Be sure you have a mobile version of your site. You want to cover all your bases.

    Increase Dwell Time

    When shoppers spend a lot of time on your site, the more likely you’ll rank higher on search engines. Make sure your load times on your site are below 3 seconds as well. This will help lower your bounce and exit rates.

    Check out this blog post for more info on Dwell Time: Customer Online Dwell Time is a Key Metric in eCommerce Marketing

    Test Placement on SERP

    Type in some keywords that relate to your products (Obviously, don’t use your company name) and see where you land on SERPs.

    Let’s say you run an online cosmetics store that sells red lipstick, write keywords in your description to optimize your page, and use variations of words. Example could be: “cherry red lipstick” or “glossy red lipstick.” Make sense?
    SEMrush
    Hope this helps!
     
    mikebkim, Jan 19, 2017 IP
    SEMrush
  2. Abindra Raj Dangol

    Abindra Raj Dangol Greenhorn

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    #2
    great ideas over here thanks :)
     
    Abindra Raj Dangol, Jan 25, 2017 IP
  3. ank592

    ank592 Greenhorn

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    #3
    Good points. You can additionally use structured data as well.
     
    ank592, Feb 7, 2017 IP
  4. David Jones42

    David Jones42 Member

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    #4
    Cool tips here you shared but why you missed point of SMM/SMO?
     
    David Jones42, Feb 8, 2017 IP
  5. thrustmode

    thrustmode Peon

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    #5
    Couple decent tips
     
    thrustmode, Feb 8, 2017 IP
  6. sinGN

    sinGN Member

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    #6
    very informative post, thanks for sharing here.
     
    sinGN, Feb 14, 2017 IP
  7. Intuz

    Intuz Member

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    #7
    Well written points that should be considered while doing SEO for eCommerce website. I will add one point here about Content.
    Use unique content for product description, title, meta description, image alt tags, header tags etc.
    If you have same products but different in colors, size, brand use canonical tags for the URLs.
     
    Intuz, Feb 14, 2017 IP
  8. MaxGoodman

    MaxGoodman Greenhorn

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    #8
    It's just my two cents, as all of these posts are, but I really can't stress the importance of being mobile-friendly hard enough. Way too many sites out there these days don't offer a good mobile solution or, worse, don't even have a mobile site yet, which is kind of ridiculous at this point. If your ecommerce site isn't mobile friendly at this point, you'd better offer the best, rarest, cheapest freakin' products in the world or 80% of your audience isn't going to give a crap.
     
    MaxGoodman, Mar 23, 2017 IP
  9. ROAR

    ROAR Well-Known Member Affiliate Manager

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    #9
    Take the time to pick your niche. Be selective and make sure its possible to earn.
     
    ROAR, Mar 31, 2017 IP
  10. Satya Joshi

    Satya Joshi Member

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    #10
    great points, these are basic and essential one.
    Thanks for sharing.
     
    Satya Joshi, Apr 11, 2017 IP
  11. fugenxsaudi

    fugenxsaudi Member

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    #11
    Thanks for sharing this! Definitely it will helpful for us.
     
    fugenxsaudi, Apr 11, 2017 IP
  12. deepakdev

    deepakdev Greenhorn

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    #12
    Above are good points on SEO prospective. Thanks for sharing.
     
    deepakdev, May 9, 2017 IP
  13. Vig

    Vig Active Member

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    #13
    I like your reviews point. I was thinking about granting a discount to customers who post a review on their purchased items, but not sure if that would be effective or not. Still might give a try regardless.
     
    Vig, May 13, 2017 IP
  14. Shorif92_seo

    Shorif92_seo Greenhorn

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    #14
    You are right. I agree with you. I also use one more strategy include the keyword in URL. It is really helpful.
     
    Shorif92_seo, May 26, 2017 IP
  15. buythiscomputer

    buythiscomputer Member

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    #15
    For SEO the only thing that you need is content as blog content, everything else is just what "experts" enjoy trying to convince the newbies that is useful...
     
    buythiscomputer, May 26, 2017 IP
  16. sanaya sharma

    sanaya sharma Greenhorn

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    #16
    great decent review points . Agree with all points . Highly informative and Helpful. Thanks for sharing
     
    sanaya sharma, Jun 22, 2017 IP
  17. QuikTek Info

    QuikTek Info Peon

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    #17
    You can also use infographics and video's that tells the customer the benefit of the product or how to use that product.
    These tips along with podcasting & infographics submission will also help in improving the search rankings.
     
    QuikTek Info, Jun 22, 2017 IP
  18. debbie hansen

    debbie hansen Member

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    #18
    Great tips. Site speed also and https - arguably helping in onsite seo.
     
    debbie hansen, Jul 5, 2017 IP
  19. bradleylawerence

    bradleylawerence Peon

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    #19
    I really like your information about SEO. The tips that you are shared are very useful to us.
     
    bradleylawerence, Jul 6, 2017 IP
  20. CyberNext

    CyberNext Greenhorn

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    #20
    Yes, I agree about the markups...

    Schema markup validation is in the top guidelines for eCommerce marketing. We can also add proper product information like item code, description etc.
     
    CyberNext, Jul 10, 2017 IP