What are some of the popular business models that search engines use to operate...

Discussion in 'Search Engine Optimization' started by mazrit, Feb 5, 2007.

  1. #1
    ...profitably?

    I'm new to all this and I want to understand all there is to know.

    Examples would be great :)
     
    mazrit, Feb 5, 2007 IP
  2. sekr1

    sekr1 Peon

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    #2
    Business models are perhaps the most discussed and least understood aspect of the web. There is so much talk about how the web changes traditional business models. But there is little clear-cut evidence of exactly what this means.
    In the most basic sense, a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue. The business model spells-out how a company makes money by specifying where it is positioned in the value chain.

    Some models are quite simple. A company produces a good or service and sells it to customers. If all goes well, the revenues from sales exceed the cost of operation and the company realizes a profit. Other models can be more intricately woven. Broadcasting is a good example. Radio and later television programming has been broadcasted over the airwaves free to anyone with a receiver for much of the past century. The broadcaster is part of a complex network of distributors, content creators, advertisers (and their agencies), and listeners or viewers. Who makes money and how much is not always clear at the outset. The bottom line depends on many competing factors.

    Internet commerce will give rise to new kinds of business models. That much is certain. But the web is also likely to reinvent tried-and-true models. Auctions are a perfect example. One of the oldest forms of brokering, auctions have been widely used throughout the world to set prices for such items as agricultural commodities, financial instruments, and unique items like fine art and antiquities. The Web has popularized the auction model and broadened its applicability to a wide array of goods and services.

    Business models have been defined and categorized in many different ways. This is one attempt to present a comprehensive and cogent taxonomy of business models observable on the web. The proposed taxonomy is not meant to be exhaustive or definitive. Internet business models continue to evolve. New and interesting variations can be expected in the future.

    The basic categories of business models discussed in the table below include:

    Brokerage
    Advertising
    Infomediary
    Merchant
    Manufacturer (Direct)
    Affiliate
    Community
    Subscription
    Utility
    The models are implemented in a variety of ways, as described below with examples. Moreover, a firm may combine several different models as part of its overall Internet business strategy. For example, it is not uncommon for content driven businesses to blend advertising with a subscription model.

    Business models have taken on greater importance recently as a form of intellectual property that can be protected with a patent. Indeed, business models (or more broadly speaking, "business methods") have fallen increasingly within the realm of patent law. A number of business method patents relevant to e-commerce have been granted. But what is new and novel as a business model is not always clear. Some of the more noteworthy patents may be challenged in the courts.
     
    sekr1, Dec 12, 2008 IP
  3. PAULIN GEORGE

    PAULIN GEORGE Greenhorn

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    #3
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    PAULIN GEORGE, Oct 29, 2013 IP
  4. shelby78

    shelby78 Active Member

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    #4
    Search engines (ie. Google, Bing, Yahoo) primarily use pay per click ads which show up alongside the organic search results to make a handsome profit. This ad space is purchased by online businesses to divert search-related traffic to their websites. Any time someone clicks a PPC ad, the business is charged a fee which the search engine collects! These ads also show up on our own websites if we choose make a little profit with third party advertising (ie. google adsense/adwords).
     
    shelby78, Oct 29, 2013 IP
  5. Kianu42

    Kianu42 Member

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    #5
    Why do you think Google wants to create self-driving cars?
    The only time one can't really be looking at adverts is while driving.
    Once you have a self-driving car, you can :)
     
    Kianu42, Oct 30, 2013 IP