I'm using AdWords right now and it is way too expensive. For the competitive words, it costs over 50 cents on average. I just cannot compete with those big companies that have $2,000 budgets to spend for a day. What are some of the cheapest and reliable PPC programs to bring targeted traffic that work like AdWords? When I say cheap, I want to be able to pay a few cents per click only, not 50 cents that I have to do with AdWords.
Thank you for the info. I think I will switch to one of them soon. AdWords just has too many advertisers and the bids are very high. I think that using one of these smaller companies will still bring me targeted traffic but at lower cost.
I use TFD Ads (www.tfdads.com). They charge a penny per click. Sure they don't have the volume of Google, but I'll pay a penny per click any day.
Lotos1, you can use Yahoo!, MSN, Ask, Bidvertiser, MIVA... But I can guarantee something to you: none of them are like Google. Google is the best by far. So my advice to you is: look for other keywords. Keywords are the secret to make money with PPC. If I could return on time and give myself an advice when I was just starting with PPC it would be: pay more attention to the keywords. For example, let's consider that you are promoting FatLoss4Idiots and bidding on fat loss, lose weight, lose weight fast... What about start bidding on 'weight watchers'? This is a fat loss program that counts points. So you could say in your ad something like "Counting points doesn't work. Discover a systema that can help you lose xx lbs in xx days." So write a landing page to compare FatLoss4Idiots with Weight Watchers and show your visitor why he should buy the first one. Try this kind of thing, but don't leave Google. Other PPC services are good to expand out, but not to work without AdWords. Just an advice based on my own experience.
Lotos1, I have to completely agree with willrs here. It all comes down to the ROI. You might be able to get cheaper clicks on the other networks, but the Google Adwords network is really worth digging down into the keywords. Run some tests with geographical modifiers, try to get more long tail and let google suggest what is viable. Good luck with whatever route you choose.