What are some good PPC networks that have an XML feed

Discussion in 'Pay Per Click Advertising' started by wisepanda, Oct 22, 2009.

  1. #1
    I want to find out what are some good PPC ad networks that provide an XML feed for an ad if we provide a keyword. Ideally, I am looking for the guys that have an ad sales team directly and aren't re-distributing ads from another ad network. I have only found the following so far:

    Localpages
    ValidClick
    Pulse360
    7Search

    Any ideas? Verticals would even be better.
     
    wisepanda, Oct 22, 2009 IP
  2. Worthen

    Worthen Well-Known Member

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    #2
    depends on your tq score - are you looking for premium, mid-level or low quality feeds

    the ones you have named are mid to low

    there are few mid to low feeds that target a given vertical better than their competitors but there are exceptions, for instance 7search leads in pharma and gambling

    keep in mind, even those who have their own sales staff, still use backfill or re-distribute as you call it

    this is true in every case that i ever heard of except one company in Europe and they have tested other feeds from time to time and it's really the best way to go - remember yahoo was an affiliate of GoTo until y bought goto - so nothing wrong with that

    Hope it helps
    Worthen
     
    Worthen, Oct 22, 2009 IP
  3. wisepanda

    wisepanda Member

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    #3
    That was very helpful. I think our traffic quality is decent. We are looking for mid to low tier ad providers to fill inventory. What are are some good guys?
     
    wisepanda, Oct 22, 2009 IP