* Increased pages that rank for keyword terms your company should be targeting and terms your competitors are going after. * Helps estblish your product/services as an authority in your industry. * Produces holistic link building. * Increases targeted readership/followers of your blog who you can continuously market to. * Provides a plateform for social media marketing. * Increased targeted traffic to your site. * Viralizes your message, products and services across the social web. * Your content is syndicated across multiple chanels which increases your search saturation.