Can anyone please tell me what exactly the landing pages are? I tried searching google for landing pages but didn't understand much about them. Landing pages are those pages where all the information, testimonial, price, product display...etc are on one BIG lengthy page... are they called landing pages?
You are correct up to certain extent. Normally Landing Pages are designed to fulfill a specific objective. An Objective could be promoting certain service or a specific product. So if its a product specific page, it will have Information, Specification, Reviews, Images, FAQ etc. All information which can be read in a one go. This is called product landing page. Its a simple HTML page by all aspects but to put a more emphasize the requester asks Design a Landing page, so you can keep that in mind that its important and should be designed differently with more parameters in place.
When we refer to landing pages at work, we refer to a language selection page. As mahendras put it, they're designed to fulfill an objective. Depending on their nature and purpose, it can also be called a splash page.
Simply put, the landing page is where the visitor starts as he enters your site. Usually that's the top level index page, but can be another page found by search or maybe one the user has previously bookmarked. It is also, often, the top level page of a section of the site—for example, the global nav menu might send people to a section index page. It is important that the page be useful to your guest. If he enters the site via an interior page, he should be able to navigate intelligently from there to other parts of the site; don't let an interior page strand the user. The splash page is a waste of the users' time. It is a really stupid idea which many graphic designers, for some silly reason, love. The only thing dumber than a splash page is a Flash splash page. cheers, gary
A landing page is simply any page that a visitor lands on upon visiting your site. In the context of PPC marketing, it's the page that you send traffic to.