hops equals people fingers on their mouse on the link linking to the vendor page where a product is sold and will make you money and you'll be like 'omfg, this rocks' and you'll be richer than the skinny guy pretending to be rich jerk. Now to use some punctuations and stuff. (Ye, i'm romanian, my english isn't good). Let's say, for example, you bring 1.000 visitors to your page where you review a clickbank ebook. 200 of those 1.000 will click on the 'click here to see the product' link. Those 200 clicks will be considered hops! Basically, number of hops is an indication of how many people were sent from your website to the vendor site (vendor being the guy selling the ebook). Hope that helped! Now go get'em, tiger. rrrr!