I'm new to using analytics, i used to use statcounter before. I see "Completed Goals"... What is this? And how do i set goals?
If you want to measure the effectiveness of your online campaigns either you should have the E-commerce enabled in your analytics account or you can set up a goal. A goal is something similar to measuring how many visits are to a particular product on your site or How many downloaded a pdf from your site. This is basically what you want to achieve from your site, what you want the visitors to do!! Help on Setting up goals:http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55515
Goals will let you know the ROI. Setting up goals will let you the the problem pages, where you are lacking ? What pages people move just before giving a query or lead and much more.