I've been reading this site for a long time - as you can see, this is my first post. I'm currently writing a book that has no (0) comparable products on ClickBank or Google. Various requests for this type of book exist online (found on blog posts, etc.), so I think it is something that people would purchase. The general theme will be cooking, but it will have a very specific niche within. In the niche keywords, no one currently advertises, which I see as a big plus. No doubt you've heard this a thousand times - promotion isn't my goal here (hence the vagueness). My question to you: as an affiliate, what are you looking for when you're promoting these types of products? From my DP lurking, CB reading, and other sources, here's what I gather: You want at least 50% profit from your sales. My book will likely be $20, so you'd get $10. Is this enough? (I understand the hop to sale ratio, return rate, etc. will play in here as well.) Obviously the product needs a good landing page/sales text. I plan on working on this before release and testing various ideas. Affiliate tools such as videos, banners, keywords, articles, an article spinner, etc. seem important. A freebie book to giveaway to affiliates seems useful - this could be used in your email campaigns, on your own review site, etc. and would NOT be available through the main sales page. Great design of the actual product seems necessary. I've purchased two highly rated/high gravity books on CB and they have horrible designs. I plan on using real pictures, good design, etc. to display recipes to the reader. Do you agree, disagree, or have more to add? Any help is appreciated - DP will be the first place I go to announce the launch (whenever the book is ready).
The 50% days seem to be over - 75% seems standard now, and generally affiliates like to be making around $20 per sale - $10 seems a little low. Apart from that the more you can do the better for affiliates in terms of advice and promotional materials - some of the top 20 clickbank products have longer affiliate pages than sales pages, but the core criteria really should be that your product converts decently obviously too
Before you go public drop a few bucks on a targeted adwords campaign and try to sell it direct. See if there really is a viable market for what you are proposing. And the bottom line is affiliates want products that are easy to promote and pay well. I don't care about percentages I care about "Can I sell this" and what is the actual dollar payout for the time and effort I need to invest.
I would say to go 75% as this is what I tend to notice with most of the CB products these days. Although the percentage isn't the important part, it's what we as affiliates make on every sale that matters. $10 commission per sale isn't very much at all especially if people are doing PPC. Most affiliates draw the line at $20 and anything lower they don't like to promote. At least that's what I've gathered by reading through a lot of posts on this forum. Maybe try to increase the price of your book to $27 and give 75% and I believe that would put you close to $20 commission for affiliates. (I might be off, I'm bad at math). Other than that it seems like you got everything down.
A 75% commission on a $27 product, after deductions, pays the affiliate $17.98, which is going to put it below many people's $20 threshold, I'm afraid.
Yeah that's why I said it would put you close. I didn't know the exact number but either way, he will get more affiliates that are willing to take $17.98 as opposed to $10. I'm not sure what the exact product is so if it's something that you really can't ask for more money for, then the best thing would be to get it as close to the $20 threshold as possible.
Most PPC affiliates need at least $30 to break even. You need a $49 product. (75% paid to affiliates)
I have to agree with John, really. Remember that with Clickbank, simplifying a little bit, usually a pretty small group of your "serious affiliates" produce nearly 90% of your sales. I'm afraid these are going to be the ones you can't attract, with a $17.98 commission. My own threshold is usually $25, For many, as John says, it's $30. It could be that Clickbank isn't necessarily the right place for the product. Hard to say more without knowing more.
It's not about the threshold really that we, the more experienced marketers are looking for. That's just the icing on the cake, at least for me. I would rather promote a product that provides value and gives me a flat commission of $16, and not only but converts in 30/40 hops instead of wasting my time with a product that pays $79 per sale and converts in 500 hops. --> For the long run, another great thing is to pick a product with a low/decent refund rate. If you do a little math you'd still be in advantage promoting the $16 payout product, no matter how you take it. I first look at a product's background and definitely I'm looking for long term partnership, that's the main reason I will always pick a product that provides some value to the customer and yes -- it has to be in a super hungry niche. (if you know what I'm saying) --> For those that are still afraid to promote products in overly saturated niches, you're loosing some big bucks. There's always unexplored locations to find traffic and not only but keywords that have low/to no competition that can get your great conversions. Test your luck, you never know when the rabbit pops out! Al.
I'd say 50% is fair. What you forgot is cookie lifespan. It is tremendously important. I just want to add, it is nice you really, as i CAN see, are ready to put some effort in your venture, that will yield good results for sure, Good Luck !
Yes, so would I. I hear you, Al, and I completely agree with your point here. The problem is that that information isn't available to prospective affiliates, not without a lot of trial and error, and that means doing a lot of work, creating sites, writing an autoresponder sequence and so on. For myself, I prefer to start with an "earnings-per-sale" cut-off point below which I'm not willing to put in all that work. I want my earnings to be relatively steady, too, and not take chances on extra high payouts with lower conversion-rates. I don't have enough income and experience to be taking chances with things like that yet - maybe in another year. For now, commissions around $25 - $40 per sale suit me nicely. But $17.98 is really low: everything would have to have to look perfect about it for me to be willing to try that in order to learn its conversion-rate. Discovering my conversion-rate of a product is going to take me a lot of work, time and effort. You'd agree with that, surely? All Clickbank cookies have a lifespan of 60 days unless erased or overwritten before that. What does this have to do with anything?
It does take time to get a constant conversion rate and learn more about a certain product, that's for sure. Al.
It is the overall mindset of our valued internet buyer that I am worried about... Is your cooking niche something people will be interested in right now? Can they save some money by following your advice?
is the percentage the only thing that matters? if i give 25% of a $1000 sale for quality financial software (that we sell offline for $2000) will affiliates participate or no?