my site is http://www.ilumu.com/ and my ctr is terrible am i using the wrong colors? i don't get it i've optimised the layouts throughout the site - especially search results pages argghhhh!
It's because the ads don't have anything to do with your niche. The ads don't have any relevans for the user who are using you site.
what should i do to improve this? i know google had new features - font size and font type, should i try this?
It's a good idea to add some kind of content, so adsense can find out what you site is about. And maybe that way finde som relevat ads. In this case i don't think it would help to change the font size or font type.
No, i don't think that would be an good idea. Use link and image ads. And then make some more content to your site.