What am I doing wrong? No conversions!

Discussion in 'General Marketing' started by steveell, Sep 2, 2011.

  1. #1
    Hi,
    I'm trying to generate traffic to a landing page that will offer software to download a vast variety of music for free.

    Here's the landing page: http://ginomp3.com/13440

    I'm sending clicks via 7Search, and I'm literally getting no conversions, after about 50-80 clicks have been sent.

    Top keywords being hit:
    "youtube"
    "mp3 download"
    "download free song"

    the ad reads like this:
    Download any MP3 Free with GinoPlayer!
    Get GinoPlayer & Start Downloading! GinoPlayer is 100% FREE! Download ANY Song You Want!
    http://www.GinoPlayer.com

    Is it possible that 50-80 people are clicking this ad and NOT installing the promotional software? Is the landing page that bad?

    Please any feedback, thanks!
     
    steveell, Sep 2, 2011 IP
  2. braincandy

    braincandy Peon

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    #2
    That does seem to be a bad conversion rate.

    One thing i have to ask is what does youtube have to do with mps downloads? Youtube is massive so could be eating up the majority of your clicks but not really supplying particually targeted clicks. I would suggest dropping that keyword for something more directly related to your topic.
     
    braincandy, Sep 2, 2011 IP
  3. steveell

    steveell Peon

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    #3
    Yeah you're right. I was using youtube just as a general 'media' keyword. Unsurprisingly, this keyword gets an incredible amount of traffic. I removed it about 6-7 hours ago, and still getting very good traffic. Getting about a 30:1 conversion ratio now. The landing page isn't nearly that bad to be deserving of a 30:1 ratio. Everyone who clicks the ad understands they will be expected to download + install GinoPlayer, they wouldn't have clicked the ad without some intention of installing GinoPlayer. I'm thinking perhaps one of 7Search affiliates is sending fake clicks? Not sure.
     
    steveell, Sep 2, 2011 IP
  4. braincandy

    braincandy Peon

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    #4
    At least it has improved. Don't forget though that PPC advertising always has some fallout to PTC arseholes so you will always lose some money to them
     
    braincandy, Sep 2, 2011 IP
  5. steveell

    steveell Peon

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    #5
    Do you know of a method that would be more successful than PPC for this?

    PPC seems like the best one to me because of how high the targeting is... pricey, though, which is why conversions are necessary.
     
    steveell, Sep 3, 2011 IP
  6. braincandy

    braincandy Peon

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    #6
    Depends on your budget m8. You could always try a CA network and pay for signups. It is expensive but at least you only pay when you get a result.
     
    braincandy, Sep 3, 2011 IP
  7. steveell

    steveell Peon

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    #7
    Nevermind, I setup a subID earlier today so I can see only the stats from 7search, and I haven't gotten 1 install lol. This is just from about 30 clicks (note there was 50+ more clicks yesterday that would have looked very similar to this):
    wtfconv.jpg

    I'm not trying to say 7Search is a bad PPC, I think they can work well for many types of sites, but HOW IS THIS POSSIBLE? 60:0 conversion with highly targeted unique US traffic?! Only explanation I can think of is their affiliates are faking clicks.
     
    steveell, Sep 3, 2011 IP
  8. Andy Y

    Andy Y Member

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    #8
    haha one thing you must know is that your business is out of date, meaning people use pandora and stream free music these days. We don't need to download map3s anymore :>
     
    Andy Y, Sep 4, 2011 IP
  9. lifeplayer

    lifeplayer Notable Member

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    #9
    This can be due to few reason
    1. Your design is not attractive enough or your link is not obvious enough
    2. The Keyword/traffic is not targeted enough
    3. The product is not attractive or high price
    4. Too many popup or popunder or ads
     
    lifeplayer, Sep 4, 2011 IP
  10. Mr G

    Mr G Greenhorn

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    #10
    Looks like you're sending traffic direct to the offer landing page. So you're spending money and not collecting any names to mail to in future. Also ditch the "mp3 download" keyword and replace with "FREE mp3 download". Include "free" in all your keywords. You need to use more keywords (at least 20) and use a tracking system to find which ones convert, then ditch those that don't. By the way, 50 - 80 clicks is not really enough to determine whether something is converting or not. You need at least 500. Why don't you put up some videos in YouTube with a link to your offer - thats free traffic and there's plenty of it. Try making 10 videos - they're easy to make and install with music - works for me and as I say it's free traffic.
     
    Mr G, Sep 4, 2011 IP
  11. steveell

    steveell Peon

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    #11
    I understand that, however, it still is not completely unappealing. None of the above mentioned sites allow you to download music so you can replay it; furthermore, remember they are clicking an ad titled "Download GinoPlayer get FREE MP3s (something like that, too lazy to look)" so that concept must interest them somewhat.

    Thanks for your reply.
    1. The design is a pseudo-software site, I don't think thats the problem, but I did make custom landing pages I just need to get them setup with hosting, and the download link is super obvious
    2. Perhaps the keywords aren't targeted enough, but everyone who clicks the ad must have some interest in the product I'm offering, else why would they click "Download GinoPlayer"?
    3. Again, why would they click an ad for a product they find unattractive?
    4. No ads on this page

    Thanks for that, I'll do that. Also I like that youtube idea

    I'm now at 60 clicks for the day, 0 installs
     
    steveell, Sep 4, 2011 IP
  12. Wulkanen

    Wulkanen Well-Known Member

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    #12
    A lot of good advice has already been given here I see.
    Though I don't think the landing page is fully optimized.

    It lacks a F.A.Q.
    Screenshots of the software.
    Contact page.
    And so on.

    It is really hard to get people to just download something that they don't really
    know a lot about. People are afraid of viruses, trojans etc.
    Also, the lack of a contact page or similar will lower the trust level of the offer.

    I would advice you to set up your own pre-selling page where you go through
    everything about the software and really helps your visitor understand what it is and
    how it works and why they should download it. However, only do this if you are good at building websites.
     
    Wulkanen, Sep 4, 2011 IP
  13. andyelle1

    andyelle1 Member

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    #13
    I do not see how you plan to make money even if you were getting sign ups. For every signup you get between $0.8 and 0.01. I signed up to test it and just put a few tweets with and audience of 1200 and two Facebook accounts with 1200 each and only got 3 sign ups of 129 clicks which made me $0.02. So where is the money in it. Do yourself a favour and forget about it. especially if you are using ppc. PPC is far better for something that has a rev share
     
    andyelle1, Sep 4, 2011 IP
  14. steveell

    steveell Peon

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    #14
    I made a custom landing page, I'd like some opinions on it.
    http://ginoplayer.softpediax.com/

    I'll need to get to adding Screenshots and FAQ thanks for that.

    you think that landing will convert a bit better?
     
    steveell, Sep 4, 2011 IP
  15. golfpro1

    golfpro1 Peon

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    #15
    Sometimes the offer may not be appealing to the traffic source, it might be a good idea to try another offer
     
    golfpro1, Sep 6, 2011 IP
  16. affilorama

    affilorama Active Member

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    #16
    I agree., As far as graphics/design and layout are concerned, your landing page has it. But it does lack some of the things mentioned in the above quote which I think are important. You might want to go over Google's Guidelines on a good Landing Page and see if that helps.
     
    affilorama, Sep 6, 2011 IP
  17. Wulkanen

    Wulkanen Well-Known Member

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    #17
    Wulkanen, Sep 6, 2011 IP
  18. abhayhendre

    abhayhendre Peon

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    #18
    as far as the design of the site goes, i think you should consider changing your font & font color (Yellow color is really a bad choice!). Also the text below Download button is italic. why is it so??? You are telling the benefits of your s/w in those points & you have that text as italic? I dont get it! You should make it bold only (including small descriptions under benefits). Dont you have a graphics or an image of your software? If dont, create one or get one. Having graphics really increases conversions especially in case of a software (see Adobe or Camtasia or any other software website, they all have stunning graphics). Also you need more content on your site. Your site is just a one-page site. Its not gonna work at all! You should have a navigation bar at top & bottom. You should have pages such as Terms Of Service. You should have some testimonials of users (if no one has used your s/w yet, then give your s/w to your friends & tell them to try it & give a feedback & use it as your testimonials.)
    hope it helps :)
     
    abhayhendre, Sep 6, 2011 IP
  19. JTP

    JTP Peon

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    #19
    Your site looks great but it also is confusing. I thought that you offer free music yet could not find a single song for download. It took me a while to realize that your actual offer is a player, not music.
     
    JTP, Sep 7, 2011 IP
  20. Reedge.com MoreConversion

    Reedge.com MoreConversion Peon

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    #20
    I agree with Wulkanen... there is no signal what you get when clicking donwload. Could just malware ... I do not trust it either