make a kws analysis and look for a specific kws that is related to your niche,create a descriptions that best describe your website or products or services.
You can optimize: Title Tag. keywords. Description. Image alt text. You can also highlight or make keywords bold or underlined. You can optimize your images and make it load fast. You can optimize your site code and make it load faster. There's lot more but these are main things.
You can do complete SEO, Start with ONPAGE and continue upto OFFPAGE. For better process and tutorial how you can make visit my blog: Free SEO Tutor.
h**p://www.saversites.com/seo/free-seo-guide/ Check out that link. Very good seo guide there and guess what? It's all for free. P.S. That's not my site, replace h**p with http.
Title : 80 char max Desc : 150 Char Keywords : 250 char anchor: 80 char page size opt image size opt keyword density 2-7% all these are part of onpage seo
First of all learn on page optimization then learn off page optimization. In on page optimization, you have to know the density of keywords in title, heading, and body and how many words are on your page. Search in Google with the term "on page optimization" and you would get lot of help from there. Good Luck!
Onpage is not all about just creating title tags and description tag.First research your keywords if your are using broad keywords (Keyword Falls in More competition) than might not be ranking in your niche .So use your top keyword my suggestion is to use Long tail Keyword.
I think you need to read some article or blogs about on page SEO. Here I can tell you some basic on page steps: Title for the page Meta description meta keywords H1, H2, H3 tags alt tag implementation image optimization HTML and XML sitemap rss feed
I can suggest you few options which can defiantly help you in On-Page activities. Website Analysis (Competitors & yours) Keywords Search (Check the search count & competition for any specific keyword. If you have very new website then don't just select high targeted keywords. Go slow & win the race. Keywords research is a main part of on-page optimization so spend some time on it. I suggest use 1 or max 2 keywords for one page) Tags optimization (Meta Tags, H1 Tags) Hyperlink Optimization Image optimization Header optimization (Y not use header to add some text by using our main keyword in it) Footer optimization (Add all your website links on your footer & use your main Keywords by giving good title) Robots.txt XML Site Map, Video Site Map Hcard creation & submission (Hcard:- Hcard is a format for google to read our website address. It can help us in local search, do more research on it & i am sure you will like it) Blog Optimization.. there might be few more which i missed.... Best Of Luck.........
These are the few things on which on page optimization depends...title tags, meta tags, description, keywords, content, alt attributes, robots.txt, h1/h2 tags and sitemap. best