Hello DP members I have a question. What all should have a site to be your link partner except these: Good page rank Good quality Related to your theme Old sites are better for link exchange Good Traffic Popularity If i am missing something??
i have read an article about choosing the right link partner (i forgot where, sorry) and it tells something about 'competitive and complementary'. the article said that you should also consider the competitiveness of your potential partner. if they have the same services/product with yours ( your competitors), it will be a risk also to your side that you might lose visitors by indirectly giving it to your competitors.