If any of you manage a campaign, what reports do you run, and how frequently? What do you keep an eye on? Example, do you have a weekly report emailed to you about the performance of a particular ad group? Do you run a report every month to track specific keywords and their sales? Please share your experience with running reports, what you report on, and how you use it to improve your results.
I run a weekly complete report so that I can have a backup. To be honest, I dont really use it that much.