So you got your website up and running. You hired an excellent web designer to craft a perfect home page and satellite pages that will really draw in the visitors and inspire them to buy. You have a beautiful catalog of products with detailed descriptions. You have a section dedicated to the services you provide with praises from past customers. And you have the best online shopping cart service out there so that you customers can buy from you with no hassles and next day shipping. That's great! Now where are your customers?
You do everything great except the most important thing ... Search Engine Optimization . start do your seo from now to get your costumers from search engines , target a specific keyword and create backlinks for your website to enhance your search engine results . post free items and share them in digg , facebook , twitter and forums . Video marketing is considered from the most powerful tool to increase your customers , try to create a nice video about your niche and post it to youtube , metacafe , google videos ...etc with your website link in the description . Good luck in your products
If you are selling products you might want to consider Google Base. It should be pretty easy to setup. Its difficult to provide much without a url but what you consider to be great might not work well for your target audience. Once you generate some good traffic you will want to carryout some testing. I tend to use Google Optimizer for this. Amro makes some good points.