I have a question, and didnt really know who else to ask!, i have been building back links for my website but using the same anchor text "watch heroes online". Now i have just read online that google are now not liking this and it is better to have different anchor texts amongst sites, and that this will help you rank. Apparently using same anchor text can lead to an anchor text penalty which will degrade your sites linke and pr. Source of text: http://www.addme.com/newsletters/issue352.htm is this true?
i always try to change my anchor text the problem with blog commenting is it looks very spammy with that sort of ancor text i deeplink alot so i try and keep the anchor text similar to the title of the page
Yes, it is better to vary the anchor text some, but you should still use a majority of the anchor text for your #1 targeted keyword. Just not all of it.