As you may be aware, copywriting is not just about writing. It is about influencing opinion, persuading, and connecting. But even experienced marketers struggle with certain parts of the process. Feel free to share the part you struggle with the most.
Hiya id say Getting into the reader’s mindset and choosing words that truly motivate them to take action.
Tapping into the audience's real pain points and desires, especially without direct contact. Without a deep understanding of the customer, even the most well-written copy won’t work
Knowing what your audience really wants - that’s the core. You can have slick headlines and tight CTAs, but if you’re solving the wrong problem or speaking to a need they don’t feel, it won’t convert. Most people guess instead of researching. Talk to real users, read support tickets, dig into forums - that’s where the real pain points live. Everything else is just polish.
The hardest part of writing persuasive copy is truly understanding your audience’s mindset—their pain points, desires, objections, and the exact language they use. Without that, even the most polished words fall flat. Once you know them deeply, the next challenge is balancing emotion with logic: you need to spark feeling (so they care) while also providing enough credibility and proof (so they trust). Many writers struggle because they either lean too heavily on hype or drown readers in facts.
For me, the hardest part is really understanding what the audience wants)) You can fine-tune headlines and CTAs through testing, but guessing what people truly desire is a whole different art.