I’m always curious to hear what’s actually working for real people, not just theory. Whether it’s social media, email marketing, SEO, offline strategies, or something more niche, what’s one marketing tactic that gave you real results? Feel free to share your niche or business type too—it helps give context. Looking forward to learning from your experiences!
For ServiceTasker Australia, a local service marketplace connecting customers and tradies, the marketing strategy that truly moved the needle was a hyper-local SEO and content segmentation approach - basically turning every suburb and service into its own mini-market. Instead of chasing broad keywords like “plumbers in Australia”, we focused on location + service combinations - for example, “Emergency Electricians in Sydney CBD” or “Curtain Cleaning in Geelong”. Here’s what we did in steps: Built deep local pages We created unique landing pages for each service and suburb, not just copying content but customizing with local insights, costs, and top businesses. This built authentic local relevance in Google’s eyes. Added local engagement signals Each page included verified listings, user reviews, and cost guides — these signals helped users stay longer and built Google trust. Content diversification We combined short-form summaries (for conversions) with long-form articles (for SEO authority). For example, guides like “How Much Does a Handyman Charge in Australia?” brought informational traffic that later converted. Authority through helpfulness We published non-promotional, value-rich blogs and cost guides. These ranked for hundreds of long-tail queries — people weren’t just finding our platform, they were learning from it. Zero paid ads, 100% organic consistency The biggest win: our traffic grew steadily without depending on ads. Organic + referral became our strongest channels. The result? Higher conversion rate from local searchers (intent-driven users). Stronger organic visibility across 250+ categories. A brand reputation built on authenticity and trust, not just listings. In short, the strategy that worked was treating local SEO like community marketing, not just keyword targeting.
One strategy that worked great for my business was focusing on value-driven content and SEO. By creating helpful content that solved real problems and encouraged engagement, I built trust with my audience and saw steady organic growth over time.
Always staying on top of things and never letting things pile up. I was always a type A perfectionist and my employers and later on my clients and tenants, always appreciated/appreciate that.
For me, SEO and consistent blog posting worked best. It took time, but organic traffic now brings most of my leads.