What’s an OK click through rate on an article?

Discussion in 'Google AdWords' started by expiringdomains, Aug 23, 2008.

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  1. #1
    I would like to know that what's an OK click through rate on an article?
     
    expiringdomains, Aug 23, 2008 IP
  2. Kapil Khaneja

    Kapil Khaneja Active Member

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    #2
    I guess it totally depends where you have posted it and how targeted is the flow of traffic
     
    Kapil Khaneja, Aug 23, 2008 IP
  3. RichUser

    RichUser Banned

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    #3
    Your CTR doesn't matter. Your conversation rate matters. If I have a 1% CTR with a 25% Conversation rate, then it's much better then having a 10% CTR with a 5% Conversation Rate.
     
    RichUser, Aug 23, 2008 IP
  4. seoster

    seoster Well-Known Member

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    #4
    are you talking about article marketing? if you have a ranking article on ezine, it could be decent.
     
    seoster, Aug 23, 2008 IP
  5. robertpriolo

    robertpriolo Peon

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    #5

    Depends on how you look at it

    10k impressions at 1% CTR @ $1 CPC = 100 clicks - 25% conversion = 25 sales @ $4 per conversion

    10k impressions at 10% CTR @ 1 CPC = 1,000 clicks - 5% conversion = 50 sales @ $20 per conversion

    So now you need a balance between volume and ROI to make the most amount of money

    because

    $50 profit - $4 ad cost * 25 sales = $1150

    but

    $50 profit - $20 ad cost * 50 sales = $1500


    however


    $30 profit - $4 ad cost * 25 sales = $650

    but

    $30 profit - $20 ad cost * 50 sales = $500


    the answer is all in the numbers
     
    robertpriolo, Aug 23, 2008 IP
  6. communityn

    communityn Active Member

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    #6
    Well said RichUser... your CTR does not matter. It differs from industry to industry. In some a CTR of .5 is considered way better against 10% for some other industries. All that matters is conversions and your ROI :)
     
    communityn, Aug 23, 2008 IP
  7. seoster

    seoster Well-Known Member

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    #7
    ctr is all relative pretty much like everything else in adwords, including conversions and roi.
     
    seoster, Aug 24, 2008 IP
  8. narsticle

    narsticle Peon

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    #8
    your sending adwords to an article?
     
    narsticle, Aug 27, 2008 IP