Werid conversion ratios from ppc

Many marketers mention that 1% is a conservative average conversion ratio for affiliate marketing. I suppose this means targeted impression of a good salesletter to a sale. This assumes no pre-sell, endorsement, etc or even backend followup I believe.

I've tested this out in PPC using "targeted desire" keywords. For example, was selling a yoga e-book that targets phrases like "learn yoga at home" or "yoga training".

For all kinds of products & niches, by directly sending them to a salesletter, the conversions have been .66% AT BEST. (1/150)

I'm very curious where that 1% comes from (even super affiliates like Ros Gardner say this), are there products that actually average this?

 

It all ultimately depends on how targeted your visitor is. i.e. a visitor searching for "buy widgets" is usually many times more likely to purchase than a visitor searching for "widget info" or even "free widgets". You can actually get higher conversion ratios than 1% if you can find the right traffic.

 

I've gone for the highly highly HIGHLY targeted visitors. This means I get less CTR, but it also means the people that do click are prepared to pay something. I.e. They didn't come expecting a freebie. This way, I'm not throwing good money (the campaigns I'm running are not cheap) at some 11-year old kid looking for free stuff. As a result, I'm converting at 10%, and my daily profits are outstanding.

 

Yes. Highly targeted keywords convert really well. I've also reached a 10% sale ratio, it was with Adwords.

 

Have you guys noticed a sharp dropoff in conversions as items get more expensive? I'm actually trying to figure out that magic price point where conversions are optimal but also at the highest price. I don't have enough data since programs I get end up being either being a lot, or not much.

 

i get conversion rates as high as 5% on some of my campaigs, yes this means 1:20.... i've just worked on the campaign for so long i have about 1250 active 'highly targeted' keywords getting clicked on daily, and they turn into sales.

 

Not bad at all! Landing page or no?