Selling Well Established Men's Entertainment Site w/Assets. 170+ Articles, 10k+ subscribers

Well Established Online Men's Magazine!

Note: A very similar site with LESS than half the content, LESS traffic, and 3,000+ FEWER members than HardyMag sold for almost $18,000!

This is a 100% original site, and all articles are 100% original. The new owner will have full and exclusive rights to these articles, which routinely go for $30 - $40+ PER ARTICLE. With the recent Google changes, these high quality 100% unique articles are worth more than ever. This is all high quality unique content - exactly what Google is looking for!

The articles alone have a conservative value of over $6,000. This is WELL ABOVE the minimum bid, no reserve auction!

Between our Facebook, Twitter, and newsletter accounts, HardyMag has over 11,000 subscribers! New subscribers are added every day, with no paid advertising!

This is NOT something that can be put together in a week, or even a couple months. This has taken many months of hard work to establish and grow.

Please read the entire listing very carefully to understand what you are bidding on. There is NOTHING else like this out there in terms of assets, overall value, potential, and high quality unique content.


All of the following are included in this auction:

1. Custom website design (all original photoshop files, all images, logo, etc... are all included)

2. Premium, extremely brandable domain name HardyMag.com. This domain name fits the niche perfectly, and is just 8 characters in length. Also included is: HardyMagazine.com, which redirects to HardyMag.com.

3. Custom coding for fast loading of the site

4. Custom Twitter & Facebook Accounts

5. 170+ 100% unique "Magazine Quality" articles. I've seen sites for sale claiming "unique content", and all the articles consist of are 1 paragraph, and then a link to an external site with the full story. That's NOT what I consider unique content! All articles vary in length, most are from 400 words, to 1,000+. Browse through the articles yourself and you will see that these are TOP quality, fit for magazine publishing. All 100% unique and original, no PLR, or any other junk like that. I will also provide the new owner with at least 30 additional, yet to be published, 100% original articles (700+ words per article average) and all images to go with these articles. This brings the article count total to 200+!

Again, these are "magazine quality" articles, all 100% unique, and the new owner will have full and exclusive rights to all of them.

Articles such as these routinely go for $30 - $40+ PER ARTICLE (just check constant-content.com). Here are a few links to some various articles on the site right now, check them out for yourself:

http://hardymag.com/championship-nutrition-with-david-williams/

http://hardymag.com/the-top-5-manly-vehicles-on-the-road-today/

http://hardymag.com/top-7-vodkas-under-40/

http://hardymag.com/top-10-food-aphrodisiacs/

6. 9,000+ Twitter followers: http://twitter.com/HardyMag (10+ new followers per day with no marketing)

7. 1500+ Facebook fans: http://www.facebook.com/pages/HardyMagcom/111688775533730 (as with Twitter, new followers each day, no marketing)

8. 550+ Newsletter Subscribers (aweber list that can be transferred to your own aweber account)

9. Automation: This site basically runs on autopilot, requiring no more than an average of 10 minutes per day to operate. Signing into the admin area and uploading the new articles is very simple.

10.Huge potential for a $1,000,000+ business. The content and target demographics for HardyMag are similar to AskMen.com - a $50 million dollar company. This market is HUGE! HardyMag has everything going for it, a unique and catchy name, high quality unique content, and a great following! All it needs is continued nurturing! This is one of those rare businesses that truly can become a multi-million dollar business!

11. HardyMag.com is linked to by well known authority sites, including:

Alltop: http://men.alltop.com/ (listed among other exclusive, top sites such as Playboy.com, & Esquire.com)

Blogged: http://www.blogged.com/blogs/hardymag.html (Editor rating of 8.6)

12. Nationally Distributed Press Release issued to over 2,900 media outlets including Google, Yahoo News, Associated Press, etc...: http://www.prweb.com/releases/2010/05/prweb4049804.htm


I've put a lot of time into building this site, literally hundreds of hours. I've also put thousands of dollars into it, literally. It's honestly been a "labor of love", and selling isn't something I look forward to.

In the past I've turned down multiple $10,000 offers for this site. However, I'm opening a restaurant and that's a 16 hour per day kind of thing. There's only so much I can do in one day. So regrettably, I am willing to take less than I previously would have.

The articles alone, if you were to go get the number HardyMag has written, would easily be over $6,000. That's just the articles!



Potential

The HardyMag.com brand has huge MULTI-MILLION DOLLAR potential. Not only can the site grow month after month and compete with the "big boys", but there is also the opportunity to branch out and create products around the brand name such as shirts, a book based on the site content, other mens products, etc... Again, multi-million dollar potential right here!


Hosting

Hosting will run you around $10/month, I will of course help the new owner transfer everything to their server, and help them get a server to rent if they don't have one already.


Business Valuation

Given all of the assets that are included: the great domain name, exclusive content, various accounts, subscribers, comparable sales, etc... I believe a conservative estimated value of $15,000 is on target. My asking price is extremely conservative.

The articles alone (270+ at the BIN price) are worth, conservatively, more than $8,600!


REVENUE DETAILS
I have chosen not to monetize the site yet. This has been purposely done, because as the site matures, especially in those early months online, I wanted it to be 100% about the content, and quality of the site, nothing else. No distracting ads, etc...

The truth is, I could have put some ads up and collected revenue before listing the business for sale, but that's not what this business is about, it's about creating a six or seven figure business over the long term.

With that said, the ways that you can monitize this site are numerous.

Of course you can go to any ad network, or affiliate network and place related ads on the site right now. But that's not what will bring $20,000/month and more in revenue to this site....to do that, you'll want to follow the info below.

Once traffic reaches the range of 100,000 page views a month, you can then get ads from networks such as Break Media, and Spike Tribes to place on the site. These networks deal with sites similar to HardyMag.com.

In addition to the ads, you can also sell "sponsored articles". These are articles that review a company product/service, etc... It looks just like any other article on HardyMag.com, the only difference being that you were compensated for it.

We are always getting emails from various companies who want their products reviewed on our site! This can be a HUGE revenue stream!

The very well established social media accounts are also a great way to bring in revenue, as you can tout the HardyMag.com strong base of thousands of members at Facebook & Twitter to advertisers, and also link to their "sponsored" articles from these accounts.

TRAFFIC DETAILS
Over the last several months, the average is 300+ visitors per day.

Traffic is coming from a variety of sources. There's no reason to worry about it dying off, etc... as long as you keep updating the site as I have, as the sources of traffic are so varied. these include:

Organic Traffic

Social media: Facebook Page Members

Social media: Twitter Page Members

Regular Daily/Weekly Readers

SERIOUS INQUIRIES ONLY! I Can Provide Traffic Details, Screen Shots Of Subscribers, etc... but ONLY TO THOSE SERIOUSLY INTERESTED.