So I'm looking at jumping into a new niche, wont say what of course but I was searching the term which gets 200 000+/month on exact search, in the millions on broad (google keyword tool). Search results close to a quarter of a billion. It's one word and fairly generic but means only one thing, anyway... I was looking at the top 10 placement, most have 2000 backlinks with one in the high tens of thousand and one in the low tens of thousands and one that was a story published yesterday with only a couple hundred links. It's the 10th result that interests me though. It was written today, includes the keyword only 2 times in the article, 1 time it's bolded but not in the main article but as a link. It's in the title of the page www.xxx .com/898&=02/keyword, like so. But it has no backlinks showing. How the hell did this get up there? I'm going to be targeting this niche next week although I assume it'll be one hell of a fight. Oh and on the second page there is a highly relevant site to the term with backlinks in the millions (5million+)
Google gives some SERP love to new documents about a topic, trying to see if they can show 'breaking news' about something. It is also possible that backlink data is not updated. Any story on front page of CNN / BBC will have a STRONG link to it, it's a brand new page and mostly won't show any backlinks but we know it has a backlink.
Aye it's gone now, the article was from Esquire (PR7) but the term is quite competitive and I was surprised on how it managed to sneak up on much better ranking sites ahead of it. (BBC and FOX are both in top 10)