Hi I've only been at this for a couple of months so forgive me if this is a stupid question. My CTR and eCPM are remaining static over the months of November, December and January (so far) which is fine, and what I expected. You need to get a baseline before you can work on improving it. All I needed to do was build traffic, which I am doing quite easily. However the page impressions are down even though traffic is up. Traffic has grown from 0 and a new domain at the end of October to.. 1200 visits (380 unique) in November 6600 visits (2210 unique) in December 2500 visits (1000 unique) in January (as of this morning) Obviously if I multiply Jan by three (representing a third of the month, giving a conservative projection) then you can see traffic is growing, and therefore my adsense impressions should be up, but they are down, Adsense reported 12000 impressions in December compared to only 3000 in January (projected 9000), representing 25% less impressions even though I have a 13% increase in traffic. Any ideas why? The ads are templated into my site, and I have been using the same number in articles etc. Andy
maybe you have more robot visitors? Also, adsense stats is not the most effective way to caculate your actual stats.