I have been working on a new site design for the past week or so and have now made it live. What do you think to it? Any suggestions or ideas? The site can be found at www.mezzomusicdistribution.co.uk. Thanks
Looks good, I like the colours and the layout. In my opinion, the only thing letting it down is the nav menu, it looks a bit simple and under developed.
From a user point of view, there are some things you can improve. You make multiple references to the artist keeping "91-95%" of the royalty income, but never explain (or make it too hard to locate), how the artist can figure out what affects the the amount. Is it 91%? Is it 95%? How do I find out? This will confuse or annoy some visitors, who can get frustrated searching around and leave the site. It may not sound important to you, but a potentially valuable client could get tired of looking for the answer and just leave. Science becomes art in capturing visitors if you don't leave little frustrations, like this, lying around to trip them up. There's a lot of information about what you do, but precious little about who you are, how you happened to be in this business, is there a passion behind it? People relate to that information, that's why successful websites have fairly extensive "who we are" or "about us" pages. People want to deal with people, not websites. "Register for a new account" links are spectacularly unsuccessful without a little marketing behind them. The advantages of registering may be obvious to you, but their should be a little sales talk about the advantages of registering. What do they get out of it? A newsletter, email updates, etc.? People, in general, are reluctant to register . . . help them out. Registration requires the submission of an email address. Visitors are wary of providing it. You have have no obvious privacy policy that says that you will "handle with care". The issues of your industry and the types of services you offer are, no doubt, a topic that artists have lots of thoughts on, and would like to discuss. You have a broad "community" opportunity that could be exploited.
The website is very subtle, nothing is grabbing my attention. If you're trying to grab the entire world wide web then you need to cater to ADD people. If you give out business cards and have specific people going to your website from your business card then I say it's pretty good just needs to be a little less lifeless.
Overall it's a very nice website, its very clean and nicely put together, except for the navigation bar, it's so plain, maybe you could have the words light up or something when the mouse hovers over the words, but overall, very nice job.