Hi, I'm planning a small redesign of my web site and I would like to ask if, from your experience, it will affect ranking performance. I will modify html and css code, mainly moving a table structure which I have today to CSS design. As an example, the source code will reduce from approximately 1800 lines to 900 lines on root page and from 1600 lines to 800 lines of code on internal pages. Tags, structure, description, content, internal linking, etc will remain the same. The web site is 13 months old.
As long as your code is valid, your rankings won't go down. But as there will be less code, you may find that your rankings will go up as your site will be faster.
Sure that redesign will affect your ranking temporarily, but if you do it right, don't worry about long term. Our website dropped down at no where in SERP after redesign for about month before coming back to higher.
May be minor effect for few days but I hope it will be beneficial for future because line of code will be decrease so downloading speed surely will be fast
Hi, Thanks a lot for your replies. I have one more issue. Does a lower number of code lines mean a different keyword density ? Google calculates density only versus content or takes into consideration all the text from the source ( including html code ) ?
Just transferring from tables to divs should not be a problem at all. Make sure that all your H tags remain, as well as the rest of the important structure.
Getting rid of tables in place of div should actually help your serps - more search engines can read content in divs easier than in table format.
Re-designing a website will not harm your ranking as long as your content, headings (h1, h2 & h3), web page file-names, meta tags, ALT image tags are same. Also, if your CSS code is valid than it will be a plus as Google likes it "clean". Hope this helps.
I thinks its affect ranking performance.. your blog becomes fast to load and then the ranking will be raise..