We have been regularly using all the relevant link building for increasing the ranking of the website since a long time. However, it has not maintained its rank and since last week it has dropped considerably with every day. Could you advise if there is any latest major Google update or any other reason due to which this is going on. Thanks!
Your site got caught by Google 7th February update. It's targeted all site which has useless content with high authority backlinks
What do you mean by useless content with high authority backlinks? Can you please clear it to us? It's confusing words I think!
If you have lost Google rankings for many of keywords, there are chances that you could’ve lost some authority to your site. Do check if you happened to lose some key quality backlinks to your site.
Try to Polish your content, add unique, high authority content, use disavow tools to remove some spammy backlinks & stay crossed your finger, some day, some week, some month, some year, Google blessed your website & you get your all ranking back.
The February 7, 2017 Google Algorithm Update – Analysis and Findings from A Significant Core Ranking, things are pointless. We have gone top of with niches now. There is nothing smaller people can do. If we want to be top they just link up and they go top as they can’t be penalized.
What techniques are you using to increase the visibility of your campaign? Make sure they are helpful and effective.
there are two things will happen with your site. either your submitted in spammy website or you lost high authority links.
Googles rankings are all based on relevancy. Most likely with the latest update to their algorithm, you lost some traction due to having links deemed spammy or non-relevant to your content. The best thing to do is to gain backlinks on websites relevant to you, update your content on your website as often as possible, and keep keywords at a normal level, 3-5 per page, on your website. This will keep you from being black listed on Google's end and your reputations from being blemished. It may take some time getting some traction back but it can be done. Good luck!