i have been thinking about changing my website name... will this effect my previous SEO and linkbuilidng efforts? ty
Google has published guidelines on changing your URLs. Once your new site is live, you may wish to place a permanent redirect (using a '301' code in HTTP headers) on your old site to inform visitors and search engines that your site has moved. It will take 2 or 3 months for the search engines to fully understand that all your files have moved. For a while you may find the old domain is still indexed, or some of both domains, or even neither of them. Don't panic when this happens. Just ride it out, and eventually all will be well. Google is especially good at understanding what to do with the 301s. Yahoo has traditionally been slower to come around, but may be doing a better job with it these days.
Using proper redirection shoould help you get all your traffic back on your new domain in 2-3 months time
Yes it will affect, but with a 301 redirect like they said above the link-juice will be transferred within some time.
You are about to make a major change in your site. Basically. that would affect your link building unless you make a 301 redirection to at least not waste all of your efforts.
Yes, it absolutely will affect your previous link building. Moving to another domain is something Google doesn't recognize out of the box. The SEO rule #1 for well-ranking sites is: don't touch the URLs! If you do, you're bound to get into trouble. If you must change URLs, the proper way is to use the 301 redirect and make sure that each old URL is correctly redirected to its corresponding new URL. Using 301 redirect tells Google that your old pages "moved permanently" to their new locations. It's a signal for Google to start re-indexing your site in its new location. Note, however, that even if you do everything correctly as above, at best you will experience a period of erratic rankings while Google sorts everything at their end. At worst, Google will have a hickup and you will loose all your rankings. It's impossible to say whether it will happen. From my experience, your chances of loosing your rankings for good are about 10-20%. Re: 400 advise above... 400 means "Bad Request". It's not a redirect. Rather, it tells the bot that the URL is not available. It doesn't give Google any further information. If you go the 400 route, you will likely loose everything.