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Website keywords in title or description?

Discussion in 'Search Engine Optimization' started by lapidus, Sep 22, 2024.

  1. #1
    Hello

    I am curious where to put keywords in meta title or meta description for website.

    And what is a difference to put in meta title and in meta description.

    What is the best of this two option for best SEO, and why?


    Thanks
     
    lapidus, Sep 22, 2024 IP
  2. GreenHost.Cloud

    GreenHost.Cloud Member

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    #2
    You should include your primary keywords in both the meta title and meta description, but focus on the title for ranking purposes since it's more heavily weighted by search engines. The meta description is more about enticing users to click through, so use it to provide a compelling summary that encourages visitors to check out your content.
     
    GreenHost.Cloud, Sep 22, 2024 IP
    lapidus likes this.
  3. lapidus

    lapidus Well-Known Member

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    #3
    Thanks for amazing answer. i really appreciate this.
     
    lapidus, Sep 22, 2024 IP
  4. babbar

    babbar Peon

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    #4
    @GreenHost.Cloud is right. Your meta title is about 60% to 70% of your SEO optimization for a page. Use keywords but no stuffing, just write a simple title as "Pumpkin recipes for students | [your brand]. Try to keep it short (50-55 characters) but don't stick to it, you can have a longer title, as long as you respect the meaning of your topic. "Simple recipes | Pumpkin Recipes | Recipes for Students" is overoptimized and won't work as much as the former I give you.
     
    babbar, Sep 28, 2024 IP
  5. John_Collinson

    John_Collinson Peon

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    #5
    Placing keywords in both the title and meta description is useful, but they serve different purposes. The title is crucial for ranking and should include primary keywords for better visibility in search results, while the meta description provides a brief summary that influences click-through rates. For best SEO, focus on optimising the title with targeted keywords for ranking and use the meta description to attract clicks with compelling and relevant content. Be aware, however, that your description may not appear in the SERP exactly as you wrote it. Google may choose to display a different one.
     
    John_Collinson, Sep 30, 2024 IP
  6. ForgottenCreature

    ForgottenCreature Notable Member

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    #6
    Your keywords should be included in both your meta title and description. Your meta description will be key in whether or not users will click on your site when it appears on the search engines.
     
    ForgottenCreature, Sep 30, 2024 IP