There are essential things that a web marketer needs to have implemented before they start spending money or investing loads of time in marketing their website. This thread is to list advice and tips on these essentials. 1) Newsletter - This is a must! Have a good form for people to join on your website right away. Start sending newsletters often and as soon as you start getting members. 2) Email This Page - Having a method for visitors to email a page to their friends is a very powerful marketing tool. Nothing beats referrals from friends! 3) Subscriptions - Offer a way for visitors to subscribe to threads, pages, posts, etc... Any time you can have a targeted email sent to a potential client, the better! 4) Interaction - Have some method for visitors to interact with your website. When a visitor starts to interact with your website, it creates a bond that will bring them back. This can be in the way of forums, polls, comments etc... 5) USP - Unique Selling Proposition... Make sure you tell your visitors why you are different from all the other websites and why they should visit or website often. 6) Compelling Offer - I don't care what kind of website you have, you can make your visitors a compelling offer. This is a combination of 4 & 5... and it works. Does anyone else have any website essentials for a websites success?
Thank you for sharing this information, it concise and straight to the point. All really great essentials to have for marketing.