My website was ranking good for my keywords but off late traffic seems to be lowering. What best I can do to improve this scenario following white hat techniques?
can you think of any reason for which your site would drop in ranking? what changed? did you look at your analytics date to see if you can find any trend? its really difficult to say why your traffic is dropping as there are lot of reasons behind it. may be you ranked for some keyword before and now the ranking dropped. may be you stopped doing link building and slowly your ranking is falling. or may be your competitors are working hard to beat you in the game. try to find a reason and then take an action