What a succesful company. It has gone from 200 dollars a day to almost 3,000 using Adsense primarily as its advertising base. The Google Adsense Blog on the 13th announced it had made a case study with the team, and provided insight into how they started to succesfully utilise the Adsense scheme we all know and love. You may know Weblogs from the blogs it owns, such as Engadget, Autoblog and Luxist Weblogs Inc Adsense Blog Case Study Wing
yeah, apparently they had got themselves into quite a good business, although they haven't put the AOL Sign on their sites yet. The Privacy Policy still says that Weblogs own the site and all its child blogs. The way they put adsense in is okay, all their blogs seem to have a tri-column layout. I wonder if the Link Ads, with the keywords are very effective, the posts on here seemed to have differing outcomes.
This was one of the first ideas I had when I got into adSense but I didn't persue it because there seemed to be one big problem. How long would it take before one of my bloggers, who is paid with a share of click revenue I assume, started clicking their own ads? Or started posted porn or something. I figured the venture would last a week. How do they pull it off? An army of editors? A cohort of lawyers ready to take the house of any blogger who clicks their own ads?
They don't pay a share of the revenue. They pay their bloggers a flat, monthly fee in exchange for a set number of posts.
They don't actually disclose the amount of revenue they pay their bloggers, but it sounds like quite a fair deal, especially if it is not the main part of your income at least you can be guaranteed monthly pay, useful for freelancers. I wonder how much the Bloggers themselves earn, anyone know
They paid something like $20 million for weblogs, if I remember correctly. Even if they were earning $2million/year profit, I'd say that selling the business wasn't a bad decision.
400 dollars a month isn't that bad. I might see if I can register and start posting about table tennis